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Problem Solver I
April 1, 2024
Solved

High bounce rate because Invalid Sending Address

  • April 1, 2024
  • 5 replies
  • 478 views

Hello,

I see an unusual bounce rate in my account. The main reason is because of Invalid Sending Address. I checked the flows and campaigns, they all have the correct Sender email address. So what should I do now? 

 

    This topic has been closed for replies.
    Best answer by duyen1616

    Hi @Sujal  
    I noticed that our email was sent through shared.klaviyomail.com. I checked and found an NS verification error. Now we have it back in sync. I hope everything is good. Thank you.

     

    5 replies

    Sujal
    Expert Problem Solver II
    Expert Problem Solver II
    April 1, 2024

    Hey @duyen1616! Welcome to the Klaviyo Community!

    Here are the methods to fix your problem, so you can get back on track quickly.

    1. Check Segment & Settings: Analyze emails bouncing for "Invalid Address" and confirm your default Klaviyo "From" address is correct (double-check for typos!).

    2. Clean Up Your List: Remove inactive/invalid addresses. Klaviyo suppresses hard bounces, but consider a list cleaning tool for a deeper scrub.

    3. Authentication Matters: Implement email authentication (SPF, DKIM, DMARC) to improve deliverability and avoid spam flags.

    4. Klaviyo Support: If you are still stuck contact Klaviyo support with details about the bounce rate and your troubleshooting efforts.

    Remember, a clean list, proper authentication, and a watchful eye on bounce rates will keep your Klaviyo sends reaching the right inboxes!

    Sujal Shrestha | www.theklientx.com
    duyen1616Author
    Problem Solver I
    April 1, 2024

    Hi @Sujal, thanks for your advice. It's been unusual the last several days. The default Klaviyo "From" address is completely correct. I will try to clean up the list and follow up further.

    Sujal
    Expert Problem Solver II
    Expert Problem Solver II
    April 1, 2024

    Sure! Let me know how it goes!

    Sujal Shrestha | www.theklientx.com
    duyen1616AuthorAnswer
    Problem Solver I
    April 1, 2024

    Hi @Sujal  
    I noticed that our email was sent through shared.klaviyomail.com. I checked and found an NS verification error. Now we have it back in sync. I hope everything is good. Thank you.

     

    Sujal
    Expert Problem Solver II
    Expert Problem Solver II
    April 1, 2024

    Sweet! Glad to be of help!

    Sujal Shrestha | www.theklientx.com