We are data nerds with marketing souls! Blue Moon Digital, Inc. is a Digital Consultancy with a team of experts leveraging proprietary technology & data science to help clients optimize their businesses and digital marketing initiatives. Our collaborative environment and opportunities for growth make people love working here, and we were recognized as a top 20 “Best Places to Work” in Colorado by the Denver Business Journal! Currently, we are looking for a skilled Paid Search Strategist.
This Job is For You If
- You enjoy working in a data-driven, collaborative, and result-orientated environment
- You have strong analytical, problem-solving, and troubleshooting skills
- You enjoy communicating with people and have excellent interpersonal & presentation skills
What You’ll Do
As a Paid Search Strategist at Blue Moon Digital, you will be part of the Paid Media team. You will be responsible for creating, maintaining and analyzing campaign performance data, and defining, executing, and monitoring effective online paid search marketing strategies, as well as assisting in the development of ongoing departmental strategies and processes.
Job Responsibilities
- Develop strategies for paid search, shopping, and product feed optimization
- Create and refine internal and client-facing performance reports
- Perform in-depth analyses of marketing campaigns
- Provide frequent progress reports regarding online marketing efforts and performance metrics to clients
- Actively manage keyword bids to meet client ROAS objectives
- Manage landing page optimization and tracking URLs
- Monitor search advertising for accuracy
- Perform competitive search analysis
- Research and present current industry trends and developments
- Copywrite for paid search ads and keep copy up-to-date and in sync with clients’ on-site offerings
- Presents paid search, shopping, and product feed optimization recommendations to managers, clients, and prospects
- Develop target keyword lists
What We’ll Love About You
- Bachelor’s degree
- 2+ years’ experience in a client-facing position (e.g., account management, client management, client support, or business development)
- Must have experience (2+ years) with Google AdWords, AdCenter, and Gemini; retargeting and display advertising a plus
- Google AdWords and Google Analytics certifications a plus
- Excellent Excel skills
- Quantitative analytical skills and aptitude a must
- Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
- Familiarity with conversion tracking methodologies
- Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
- Familiarity with 3rd party bid management/campaign management tools a plus (DoubleClick Search, Marin Software, Kenshoo, etc.)
- Some familiarity with the basics of web design helpful
- Ability to handle multiple assignments with effective resolution of conflicting priorities
- Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that contributes value in a dynamic, client-centered environment
- High comfort level using the internet as a research and/or shopping tool
What You’ll Love About Us
- Great Company Culture: We focus on Achievement, Innovation, Courage, Integrity, Growth, and Teamwork. We’ve been recognized by the Denver Business Journal for our great workplace culture!
- Health Benefits: Variety of medical options along with dental and vision benefits
- Prepare for the Future: 401(k) with a company match
- Growth: Growth is one of our company’s core values. There are a variety of opportunities for growth!
- Rest and Relaxation: Unlimited PTO, more than 10 paid holidays
- Work/Life Balance: Blue Moon Digital pays for you to volunteer and provides health and wellness support. We also offer flexible work arrangements
- Casual Workplace: Casual dress code, ping-pong table and open kitchen
- Meaningful Work: All employees have a big impact on BMDi and we value all employee’s work
- Blue Moon Digital is an employee-owned company
Interested? We’d love to have you join our team! Please find the application job here.
Blue Moon Digital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
