Hello alltogether,
we just set up a winback flow to reactivate customers before they churn finally. Look’s good so far but have the feeling it could and should perform (much) better.
Flow is triggered based on last estimated date of next order + 40 days and contains 3 mails (Miss You → Coupon → What’s wrong). Right now we experiment with a split based on “customer value” or Ordercount.
The Flow itself has the following stats:
mail1: OpenRate: 30% ; Click Rate: 4% ; Placed Order 0,9%
mail2: OpenRate: 26% ; Click Rate: 4% ; Placed Order 1,4%
mail3: no stats yet
Mind sharing your approach, ideas and stats for WinBackFlows?
br Frank