Giveaway in exchange for a subscription - how do I enter those already subbed?

Hi @Eleanor Shadow 

As you say, contacts acquired from a Prize Draw (PD) will generally be lower quality but that also depends on how you're promoting the prize draw.

If you're only promoting it on your website, the quality will be higher (they visited for a reason not related to the prize draw) but if you're promoting, say, via another channel (social, digital ads etc), the quality will usually not be very good as they are less likely to have an interest in your product/service but like a freebie!

In any case, pushing prize-draw entries for new contacts into a separate PD list in Klaviyo to ring-fence them is recommended.

To your point about existing contacts, you could get them to submit their email and push to the same list. Certainly the easiest approach. However, I think asking them for their email again seems a little impersonal and one extra step for them. You may also get some duplicate profiles if anyone submits with a different email address to the one you already have.

An alternative, more involved, approach for existing contacts is to set up a competition entry 'confirmation' page on your website. Then an email campaign with a link to that page and 'click to enter'. You can then create a segment of those existing contacts who clicked (entered) from the email.

Admittedly, that makes any prize draw submission flow emails and the prize winner selection more complicated. For the winner selection: export the existing contacts PD segment and the new contact PD list then import both those into a FINAL entry PD list. Then use Klaviyo's sample of 1. That way your orginal new contact PD list is still intact. 

Hope that makes sense and good luck with your PD!

Andy