Hello.
We've sent campaigns for months to our most engaged segments (90 days, ~25k contacts), so we have high open rates overall for months (60-70% every time) and I believe we have a very strong deliverability.
But, the thing is, we'd like to send an email for the Black Friday to all of our subscribed contacts. Going from ~25k to ~150k this time.
Do you think that, according to the fact that we have a strong deliverability, we can send 1 email or 2 to our 150k contacts without issues?
Thanks
PS. It seems like a big part of the 150k have never received an email from this brand on Klaviyo - and there’s no data from their past email accounts. That’s why I think BLACK FRIDAY is the best time of the year to get in touch with these ghost contacts.
Best answer by Bobi N.
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