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Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows

  • February 13, 2024
  • 2 replies
  • 659 views

Vivian.Asonye
Community Manager
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Review the key takeaways, case studies, and additional resources from today’s training in our downloadable recap handout.

 

Let’s keep the conversation going! This is a collaborative space to post any related questions or comments about this session. 

View the session replay below: 

During this session, we:

  • discussed how flows help with customer retention

  • broke down the elements that make up a flow

  • learned ow to use flows and campaigns concurrently

  • reviewed must-have retention flows

Key takeaways from the training: 

  1. Flows are highly customizable so take the time to personalize and optimize each messaging experience.

  2. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps.

  3. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase.

Additional resources:

Comment below any questions or let us know of customer retention strategies that have worked for you!

Did this topic or the replies in the thread help you find an answer to your question?

2 replies

Eamonn
Active Contributor II
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  • Active Contributor II
  • 17 replies
  • March 14, 2024

Is it possible to use Klaviyo AIs ‘Predicted next purchase date’ as a flow trigger and if so, how do I do it?


kaila.lawrence
Community Manager
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  • Community Manager
  • 499 replies
  • March 16, 2024

Closing the loop here with the answer from your other thread: