![](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/e8b4977c-78e7-4efe-830d-b0c7402e3fc0.jpg)
45% open rate for buyers + 150 day engaged list, 0.52% clicks, $0 attributable sales last 30 days.
Is the problem the list or the offers? Seems to be a disconnect somewhere and I don’t want to guess wrong because of cognitive dissonance. Note: I WANT the problem to be the list-- because that won’t invalidate the 10,000 hours I’ve spent creating the offers and content. But what I want most is to make this business successful and let our employees keep the jobs that are becoming at risk because we can’t figure this conversion issue out.
I’m thinking maybe of investing some money in using content similar to that which subscribers will see-- to attract subscribers in the first place, who might have more accurate expectations about what they’ll see and read once they give our company their email address.