Decrease in Campaign Click Rate

Hey ​@Eric P,

Have you noticed a decrease in open rate as well, or only a decrease in click rate? If you haven’t noticed an open rate decrease, have the number of opens where Apple Privacy Open = False stayed the same or decreased?

If the open rate is looking consistent, you can go to your clicked email metric page and filter by bot click. This will display both bot clicks and human clicks on the graph, and you’ll be able to see if one type of click has decreased more than the other. Screenshot below showing how to do this:

You can also check and see if you’re already excluding bot clicks from reporting data on this page https://www.klaviyo.com/settings/email/attribution. It’s possible that this change was made recently, which could the reason you’re seeing this dip in click rate.

Finally, are you seeing your conversion rate drop? Are fewer people purchasing as well? While the issues you’re seeing are unlikely caused by a technical error within Klaviyo, it might be useful to change up the content/style of your emails to see if doing so will get more people to engage. Start A/B testing the images, CTA button and styles in your campaigns to see if certain changes result in higher click rates.

Let me know if I can help out with anything else, or if you have any other questions about this!

-Byrne

Hey ​@Byrne C,

Thanks for your reply!
 

Open rate has actually increased by a small amount during this time. We have seen a small decrease in the number of opens where Apple Privacy open = false. 

I’ve taken a look at the clicked email metric with the bot click filter applied and the clicks look to be consistent from back when we had higher click rates to now. We do not currently have the exclude bot clicks toggle turned on for our account. 

We have noticed a small decrease in conversion rate, although nothing major. We will definitely run some more A/B tests on creative to see what works best. 

Based on my answers, is there anything that sticks out to you that might be the main culprit causing the decrease in clicks?   

Thanks!

Eric

If your open rate has stayed constant, or increased, but the click rate has decreased, then this doesn’t appear to be due to any technical or deliverability-related issues. Has the content of your email changed at all? Any major changes in style/images/call to action buttons? Does your business have certain seasons where you do more/less in sales, and could you be in an off-season?

Either way, this issue doesn’t appear to have an exact source that we can point to. That being said, I do hope that through A/B testing your content, you manage to see a rebound in clicks! If I can help out with anything else, or if you have any more concerns, don’t hesitate to let me know.

Hey ​@Byrne C,

Thanks for your recommendation. We will be certain to run more A/B testing to try and find the root cause of this. 

Thanks!

Eric