Say you have a few segments of warm (or not) leads in your list that you haven’t emailed ever since they opted in.
You don’t want to just enroll them into your welcome sequence a few months later out of the blue. It would seem a bit odd and result in unsubscribes or spam complaints.
A short email explaining why they haven’t received any communication might bridge that gap between unmet expectations and reality.
So what’s the best way to do that?
- Modify the welcome flow by adding the winback email in the beginning, hoping it will be enough.
- Concern here would be that those who are no longer interested can only opt out by unsubscribing. Some might also report as spam.
- Concern here would be that those who are no longer interested can only opt out by unsubscribing. Some might also report as spam.
- Send a campaign that asks if they are still interested and provide a way to opt back into the list and then into the welcome flow automatically.
- This seems like the best way, since you are directly obtaining consent again. But, I don’t know how to set that up technically.
Looking for advice on this and technical implementation ideas if option #2 is possible.