Hi,
we are implementing Klaviyo to a custom ecommerce platform. For now we have implemented the “Placed Order” event, which is working fine and it sent from our backend.
Now we would like to implement “Active on Site” and “Add to cart” via Google Tag Manager. We have the codes in GTM and events are firing, but I think the problem is that the user is not identified properly. We do it like this:
When the user submits an order via website, Placed Order event and Identify request are sent via API.
The user then browses on the website, but Klaviyo does not recognize him.
How to debug? What are we doing wrong? :)
Thanks!