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Question

Signup popup displays correctly, but form submission doesn’t subscribe users or send confirmation email

  • January 29, 2026
  • 1 reply
  • 7 views

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Description

Hi everyone,

I’m trying to set up a signup popup in Klaviyo with the following goals:

  • Show a signup popup on my website

  • When a user clicks Sign Up, send them a confirmation email (double opt-in)

  • Ensure that each email address can only receive one discount code

At the moment, I’m running into an issue where the popup displays correctly on the website, but after clicking “Sign Up,” the subscription doesn’t seem to complete.

Here’s what’s happening:

  • The popup appears as expected on the site

  • The user enters an email and clicks the signup button

  • However, the email address does not appear to be subscribed to the list

  • I also don’t receive any confirmation email, so I can’t tell whether the double opt-in is working or not

What I’ve already checked:

  • The signup button action is set to Submit form

  • The form is set to Subscribe to a List

  • I am testing with a new email address that has not subscribed before

  • The popup is built using Klaviyo’s native signup form (not a custom embedded form)

My questions are:

  1. What are the most common reasons a Klaviyo signup popup would display but not successfully subscribe users?

  2. Is there a reliable way to test whether the confirmation (double opt-in) email is being sent?

  3. Are there any specific list or consent settings I should double-check to make sure the subscription and confirmation email are triggered correctly?

Any guidance or troubleshooting steps would be greatly appreciated.
Thank you in advance!

1 reply

Byrne C
Community Manager
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  • Community Manager
  • January 30, 2026

Hi ​@hclm,

Thanks for the detailed description of the issue. It’s helpful to know how you’ve set up your form. Just to rule this out - did you select a specific list to subscribe to on the sign-up button, or do you still need to select a list in the form editor? If you still need to select a list, it would make sense that this form wouldn’t subscribe profiles.

Another thing to check - are the double opt-in emails going to your spam folder? If so, you’d want to mark them as “not spam”, so inboxes learn that they’re wanted mail, and will start directing the mail to the primary inbox.

Finally, sending domain issues can sometimes cause double opt-in emails to not send. Do you have a branded sending domain set up, and if so, do you have a valid DMARC record? Inboxes can sometimes reject mail if they fail the DMARC check. If branded sending domains and DMARC are foreign concepts to you, you can read about them here: How to set up a branded sending domain, DMARC. Essentially a branded sending domain allows you to send mail through your own domain, rather than Klaviyos, and DMARC is a record that you add to your DNS records that tells inboxes what to do with emails that appear to come from you.

Feel free to reach out to our support team too, and they can take a deep dive into your account to figure out why this is going on! I’m also happy to answer any follow-up questions.