Here a summary of what the Klaviyo Community was discussing this past month.
A new year, a fresh inbox, and lots of great conversations. January was packed with thoughtful questions, practical troubleshooting, and a few moments of much-needed humor. Whether you were deep in flow logic, refining dynamic content, or just vibing with fellow marketers, here’s a roundup of the most helpful and talked-about Community threads from January 2026.
Strategic insights
Exploring AI-Driven Integrations
A huge development for AI enthusiasts took center stage this month with Klaviyo’s integration with Anthropic’s Claude and OpenAI’s ChatGPT. These integrations offer conversational access to your Klaviyo data, making it easier to move from insight to action without switching tools. Whether it’s analyzing performance, spotting trends, or brainstorming campaign ideas, these AI apps offer powerful new ways to interact with your data. For an in-depth guide on leveraging these tools, refer to the full thread.
Building a Successful Newsletter Program in 30 Days
Starting and maintaining a newsletter can be daunting, but a comprehensive guide shared this month detailed how to build a robust program in just 30 days. Emphasizing consistent cadence, valuable content over promotions, and engagement-based sending, this guide demystifies the process and sets you up for sustained success. The thread discussed a realistic 30-day plan, providing tips that will help your newsletters become a key part of your email marketing strategy. Dive into the full guide for actionable steps.
Harnessing Zero-Party Data for Personalization
In a recent Fireside Chat, Ben Parr, Co-Founder of Octane AI, unpacked the power of zero-party data—information that customers voluntarily provide. The session underscored that while fewer questions are often perceived as better, thoughtful depth actually enhances trust and conversions. The key takeaway? Use quizzes to capture valuable insights and deliver personalized experiences that resonate deeply. Watch the full session for all the details.
How Happy Wax is Using Zero-Party Data
Member @RachelF from Happy Wax shared a triumph in their 2025 strategy involving quizzes as a funnel entry point. By syncing quiz data directly with Klaviyo and using personalized results emails, they streamlined the customer journey, reducing friction and driving conversions. This deliberate approach to utilizing zero-party data highlights how efficiencies can be created in user experiences. Read their success story here.
Creating a Quiz Results Flow in Klaviyo
Understanding and leveraging quiz results can significantly enhance your email personalization efforts. A detailed thread explained how to set up quiz results flows in Klaviyo by integrating popular tools like Octane AI, Typeform, or Jebbit. Personalizing follow-up emails based on quiz responses ensures that the customer journey feels tailored and relevant. Explore the step-by-step guide here.
Top Q&A threads
Flow Management & Automation
Dynamic Content & Personalization
APIs, Events, & Edge Cases
Community moments because it’s not all flows and APIs
Not everything in January was strictly tactical—and we love that.
Questions or thoughts on these topics? Engaging in the Community can provide additional insights. Drop your queries in the respective threads, and let’s keep the conversation going!
See you all in February 2026!!
