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Ecommerce strategies

Guidance from those who know ecommerce best, your peers!

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Spark Bridge Digital LLCChampion & Partner

published in Strategies for conversion

Get Out of Spam: Our Go-To Steps For Domain Reputation Repairing

Hi Community! As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well. The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, they saw Open-Rates slipping into 13% or less.When you fear your brand may be suffering from a similar fate - here is our tried and true strategy to help get your domain back into good standing.(Keep in mind things like purchased lists will make domain repairing an almost impossible task - so ensure your list only consists of contacts who've organically opted-in to hear from your brand.)Step One: Get a Puls

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9 months ago

Ashley I.Champion & Partner

published in Strategies for retention

How to turn new customers into repeat buyers

We all know that it costs exceedingly more to acquire a new customer than it does to retain a hard-won one; 4 to 5 times more, actually, per Forbes. The holiday season presents a unique opportunity to introduce brands to a large influx of first-time buyers that they can convert into loyal customers. In this post, we’ll explore some tried-and-tested strategies you can implement today to retain your new customers. Understanding the stages of the customer journey We think about the customer journey in 5 stages: Awareness, Acquisition, Conversion, Fulfillment, and Loyalty. During the Awareness & Acquisition phases, prospective customers are most receptive to information that’ll help them identify a fix for their specific need. They also compare products and the benefits of choosing between various brands during these top-of-the-funnel stages. When customers enter the Conversion stage, most have enough information to make a purchasing decision, while others may choose to subscribe and

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10 months ago

ebusiness prosChampion & Partner

published in Strategies for conversion

How to segment with impact to increase ROI

Hey, y’all! I’m Gabrielle, and I’m here to share some strategies to help you get the most impact from segmenting your audience. Why segments matter Email marketing has come a long way since the days of generic mass emails that resemble a somewhat interesting ad, but aren’t specifically relevant to the product you want. Today, successful brands understand the importance of delivering targeted and relevant messages to their customers. Segmentation is one of the most effective strategies for achieving this personalization. After all, you chose to do your email marketing with Klaviyo for a reason! In this article, we'll explore the key segments that every brand needs. I’ll also introduce some of my personal favorite segments to help you better understand dynamics in your customer base. Segmentation is the holy grail of email marketing, as it allows brands to tailor their messages to different customer groups with precision. To make the most impact with segmentation, it's essential to ident

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10 months ago

Mailbox MannyPartner - Silver

posted in Strategies for acquisition

💡 Idea: How we increased our new visitor form sign-up rate by 60%

Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address. Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December. We made the change mid-week for Jan 10. Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up If they clicked “Yes, Please” we take them to the 2nd screen whic

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11 months ago

worcestershiresauceActive Contributor I

posted in Strategies for acquisition

Which Social Platform Do You Spend Time On To Get Ecommerce Advice For Your Store?

As an e-commerce store owner or employee, which social media platform do you most often spend time on to get advice and content about growing and marketing your brand, and to find new people/advisors to learn from?If you want, you can also share your fav accounts to follow :)

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1 year ago

chelsgrovePartner - Gold

published in Strategies for acquisition

10 effective strategies to build your list before Cyber Weekend

As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season. 1. Create irresistible lead magnetsA compelling lead magnet is a valuable incentive that encourages visitors to provide their email addresses. In Klaviyo, design and automate the delivery of exclusive content, discount codes, or free guides relevant to your audience's interests. Ensure your lead magnet aligns with your Black Friday/Cyber Monday promotions to maintain interest and anticipation. 2. Optimize Klaviyo sign-up formsCustomize and optimize Klaviyo's sign-up forms to capture potential subscribers effectively. Place these forms strategically on your website's high-traffic areas, such as the homepage, product pages, and blog posts. A/B test with dif

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1 year ago

retentionChampion & Partner

posted in Strategies for conversion

Upgrade Personalization with Show/Hide Blocks

Upgrade your personalization in Klaviyo Templates: By now, I think we've all mastered the "Hello {First Name}" personalization feature on Klaviyo. It's always funny when it's sometimes implemented wrong and you literally see the word "First Name" in the email. I think it's time to upgrade personalization beyond just "First Name." Looking through dozens of Klaviyo accounts by now, one of the most powerful but underutilized feature of Klaviyo is the Show/Hide logic block in templates. The Show/Hide logic let's you show or hide a Block or Section of your template if it matches certain conditional logic. For example, imagine you're a Pet Toy Store, you may have a generic email like: "Hello John, thank you for joining tour Pets Toys Newsletter. We Love pets too, so we hope you find something here at our store that suits your pets' needs." A bit generic right? Now, imagine you have a custom property that defines what type of pet the subscriber has. With the Show/Hide block, you can have thre

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1 year ago

arbradorActive Contributor I

posted in Strategies for acquisition

Landing Page app

Is it best to use a dedicated landing page app such as LeadPages or Unbounce along with Klaviyo? Which is the best and most cost-effective app? Thanks!

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1 year ago

Brett_GatsbyChampion & Partner

published in Strategies for conversion

5 Non-discount promotion ideas for Black Friday Cyber Monday

Hey Community, Brett here! It may be cliché saying, but where did the year go?! Somehow the holiday season is drawing near, and clients and consumers alike are all gearing up for the Black Friday Cyber Monday or BFCM frenzy. As someone who does all his clothes shopping for the year during this holiday weekend, I personally can’t wait! My wife thinks I’m crazy, but I love all the energy, promotions, and deals that brands put together for the “superbowl of ecommerce.” I make all my buying decisions based on which brands offer the best messaging and offers. True Classic I’m looking at you! While we all think of pricing cutting during BFCM, offering steep discounts may not be the right approach for your brand, or you may want to offset the margin compression with some other promotional ideas that increase your revenue. In this post, we'll explore five ideas that will help you stand out and drive engagement during BFCM, without heavily discounting your products. 1. Exclusive bundles and gi

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1 year ago

KatherineBChampion & Partner

published in Strategies for conversion

How to test your discounts now for BFCM Success

It’s August, and if you haven’t started thinking about BFCM, (Black Friday Cyber Monday for the non-initiates) yet, then this article is for YOU. BFCM season means that customers are expecting something special. However, with so many paths to take, how do you know what offers will work and which ones will drive the most revenue for you? The types of offers to try There are several types of offers to choose from, and 6 years running BFCM campaigns has taught me that you should have at least two different offers. For example, these can be separate Black Friday and Cyber Monday offers, a VIP offer vs. everyone-else offer, or a primary offer then a secondary offer for people who buy early. Here are some great examples of common offers: Storewide discount (this type of offer works well for everyone). Large discount on one item (this type of offer works best on “staple” items that appeal to everyone on your list). Tiered discount (this type of offer is more complicated for your customer

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1 year ago

stephen.trumbleCommunity Manager

published in Strategies for conversion

Kickstart your BFCM email templates

Our July Showcase email template example comes from Archipelago with a great Black Friday Cyber Monday sale template to help you supercharge your BFCM preparation.Here we can see that the email is short, punchy and has a coupon/sale related to Cyber Weekend. They used strong photography/graphics. Brands can design graphics externally, save them as images and upload them into the email template using an image block. Then create one or two large buttons with CTAs at the top/middle of email. You might be thinking that it's problematic to use all images in an email. However, it is fine to use an all image based email, just add alt text to all image blocks. One idea Archipelago used was to only have one big graphic that’s well designed, and just lead customers to click to the website -the less is more principle. Share your examples of graphic driven BFCM templates in the thread below!

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1 year ago

popsmashActive Contributor III

posted in Strategies for acquisition

The value of converting Instagram followers to email subscribers for Shopify stores (3 years of data)

Hey folks!Since the privacy changes over the last couple of years have impacted ROAS on social ads, I've seen more questions about the ROI of social.I’ve also seen questions about get more value and driving more sales from your existing audience and customer base, especially in how to drive it through existing funnels (e.g. how to do more with less or what we already have).So I spent the last few months gathering data on Instagram for Shopify stores and now believe I have enough to share some findings. I plan to do the same for other social networks in the future.The TL;DRIt's still worth investing in Instagram, but spending on ads without a broader long-term strategy is harder to justify for most stores.Instead, you should be focused on converting your Instagram followers into subscribers (e.g., email or SMS). This allows you to consistently market to this audience long-term to better track, nurture and convert sales than you could with paid ads alone.Said another way: You own your em

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1 year ago

chelsgrovePartner - Gold

published in Strategies for conversion

Three keys to unlock optimal subject lines

In a world where people consistently spend up to seven hours a day online, what better way to advertise and inform than by putting it online? Connecting via email makes it easily noticeable and accessible. However, the vast majority of companies today are also dying for online attention. Unlike billboards, storefronts and signs that can easily stand out in a physical space, your audience's inbox has no limit on the number of emails it receives. Your email will be alongside hundreds of other emails, all with the same goal of getting people to notice and open them. So how do you make sure your email is the one that snags your audience’s attention? Easy: by effectively using your subject lines! Subject lines are the first touchpoint your consumer has with any email. It’s vital that your messaging is concise and enticing enough to prompt the viewer to open it. Some of the three key best practices I’ve found for optimizing subject lines are: 1. Length The character limit for subject

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1 year ago

In the InboxChampion & Partner

published in Strategies for retention

How to engage your unengaged segments after the holidays

In Part 1 of this series, “Why you should clean your email list right after the holidays”, we shared a couple of tactics to use during the holidays to effectively identify unengaged email subscribers from the increased send volumes during BFCM and December. If you missed it, make sure to check it out . In part 2, we want to explore alternative ways you can leverage segments of unengaged or even unsubscribed contacts identified during the holidays to market your products and services. Depending on your business, your engaged and unengaged segment definitions may differ. However, some segments we commonly look at after the holidays include: Email engagement: 90-day email open, 0-6 month purchase 180-day email open, 0-6 month purchase 365-day email open, 0-6 month purchase Non-opener, 0-6 month purchase Non-opener, no purchase Unsubscribed Website engagement 90-day active on site, 0-6 month purchase +90-day active on site, +6 month purchase +90-day active on site, no pur

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1 year ago

chelsgrovePartner - Gold

published in Strategies for retention

How To Win Back Your Users Effectively

Hi Community! Winback emails are pretty standard practice in marketing, and with good reason. They have been proven to boost engagement and bring customers back into the buying cycle. However sometimes I’ll be working with a client who has implemented a winback flow, but they aren’t seeing good results. Why does it work for some businesses, and not for others? The answer is in the details. How to Create an Effective Winback Strategy While a business might be sending out emails that are triggered by inactive accounts, there’s no guarantee that the email will be received, opened, or influence the customer to reengage. Not unless you tailor that email to meet not just your needs, but the needs of the customer. So before you create a generic email with the title “winback,” you first need to identify why the customer stopped engaging and what would persuade them to come back. Identify What Persuades Your Users To identify the why you’ll need to first evaluate your own product and anticip

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2 years ago

julie.accardoKlaviyo Employee

posted in Strategies for retention

Recap discussion: [Account spotlight] A glimpse into Chike Nutrition’s marketing strategies

Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group. approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training: With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist

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2 years ago

Bobi N.Champion & Partner

published in Strategies for retention

The importance of list cleaning and how to properly do it

Hello Community! I’m going to lead us through this conversation through the point of view of an email marketing agency, sharing how to effectively tell your clients the potential issues your account faces if you choose to dismiss this practice, however, this conversation is equally important to those managing their own email marketing strategies too! This topic is specially important as we are in BFCM prep season. Let’s get started! Why You Should List Clean There are several reasons why this practice is important for your account and additional benefits from this habit that I’d like to outline as well. Here are a few: Improve your account stats (open and click rates) By removing unengaged users and lowering the amount of subscribers you send to, your opens and clicks will increase because you’re sending more to users who actively engage with your content Gain a better account health rating This is the rating that inbox agencies give to your account and it greatly depends on t

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2 years ago

OmarChampion & Partner

published in Strategies for conversion

How to automate your customer's journey through integrations and flows

Hi Community! I’m Omar and I’m excited to share some of my tips and tricks with you all, specifically with utilizing integrations in your flows, which will hopefully save you a lot of time and energy! Realizing our Manual Pain Points in the Customer Journey After talking to a customer of ours and really understanding their process, we noticed they were still doing a lot of work manually. Our customer, Juizs, not only sells Detox Juices, but also provides coaching sessions and other downloadable resources for their clients. When we interviewed them and looked at their process, one thing became clear. They were manually following up with customers in their post purchase journeys by manually sending out follow-up messages with a helpful PDFs or planning personal calls after buying to gain customer insights. Since we already had a good base setup in Klaviyo including browse and cart abandonment, new subscriber flow, new customer thank you flow etc., we decided together with the client tha

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2 years ago

phillip.riversPartner - Gold

published in Strategies for conversion

How to Take Your Welcome Flow Metrics from Good to Great!

Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow. Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. We’ve found that each flow and each email in the flow are unique and no two should be expected to have the same performance. For example, Welcome Email 1 and Welcome Email 5 will not produce the same return metrics, so it’s best not to have the same goals for each message. Narrowing in On Specific Metrics for Each Individual Message With that in mind, we focused on email specif

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2 years ago

In the InboxChampion & Partner

published in Strategies for retention

How to merge profiles and utilize transactional messages

Hi Community! You might have seen me popping into Community threads here and there, but today I wanted to share some of my experiences with you all in regards to utilizing transactional messages to build your brand’s deliverability. Deliverability is a huge factor in email marketing and your brand’s success so you should always be aware of how you’re doing and of course, looking for ways to always improve! Having a good deliverability rates for your email sends, essentially lets the inboxes that they can trust you and have a good ‘sender reputation’ essentially. However, as we sought to increase our deliverability rates, we also gained a lot of insight into the process of merging profiles in Klaviyo that I think could benefit the Community at large too! Identifying the Opportunity at Hand Transactional messages typically have high engagement rates as most customers want to know if their order was received and/or shipped and are very likely to open these emails. Essentially, my client

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2 years ago

KatherineBChampion & Partner

posted in Strategies for conversion

Flow Tricks & Tips

Hi Klaviyo Community! Just wanted to share a couple tricks I’ve learned to make managing flows easier. Don’t leave subscribers behind when sunsetting a flow When you are retiring a flow, you don’t want to lose anyone who is already going through the flow (ie. in the queue for any of the emails within the flow). To prevent new subscribers from entering the flow, create a conditional split at the top of the flow with a random sample of 0%. This way, 0% of subscribers will go down the “yes” path (ie. through the flow) and 100% of subscribers will go down the “no” path, which leads nowhere. This way, anyone currently going through the flow will still finish it. Once you have no more subscribers in waiting status for any of the emails in the flow, you can completely retire the flow. Don’t delete your flow variants When you’ve finished a test in a flow, don’t delete the variants or you’ll lose all that great data! Instead, just turn the variant to draft status - that way you can always go

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2 years ago

chloe.strangeCommunity Manager

published in Strategies for conversion

SMS holiday marketing campaigns: getting startedBlog

Not sure where to start with SMS? Just in time for the busy holiday season, check out how you can leverage SMS within your holiday marketing strategy. Here are just a few reasons why: Frictionless opt-inGrow your list with mobile-optimized forms, opt-in at checkout, API, and Instagram.Conversations (US and Canada.)Texting is a two-way street. See and reply to customer texts in real time. It’s a personal touch customers appreciate.Accurate attributionWith SMS and email under one roof, you always know which message leads to an order.

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3 years ago

Mailbox MannyPartner - Silver

posted in Strategies for retention

🔔 Tip: Syncing Shopify Account Registration/Loyalty Customers To Your List

Hey Community, this time of year is a great time to double check/audit your account to get ready for Q4 and I came across something you may not realize is happening.This reminder/tip is especially for those with a loyalty program in Shopify. Most loyalty programs require members to register for an account on the store. The usual message to encourage visitors to sign up is early access, exclusives and discounts. However, I came across an account recently that didn’t realize visitors creating an account weren’t being added to their email list (and then not getting the email of the perks advertised).Solution?A little bit of coding to make it all work. Here’s an easy to follow tutorial on how to update the code in Shopify to get it working. https://help.klaviyo.com/hc/en-us/articles/4403349019163-How-to-Sync-Shopify-Account-Registration-Customers-to-a-ListIf you’re having any issues, send me a note!

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3 years ago

LinaActive Contributor IV

posted in Strategies for acquisition

Leads Generation via Facebook Ads. Instant Forms vs Landing Page

Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!

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3 years ago

Lachlan KuchelContributor I

posted in Strategies for conversion

Unsubscribe Page Conversion Opportunity

Little Known Unsubscribe Convertion TrickMost people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…(Especially if you’re doing a lot of volume.)Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!Two things I recommend you do when setting up your unsubscribe page:Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion. Add a downsell offer.And that's it.You can access your unsubscribe page via the “preference pages” section in Klaviyo.If you have this set up already, please let me know what you have on this page.If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!Thanks,-Lachlan

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4 years ago

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