Skip to main content

Ecommerce strategies

Guidance from those who know ecommerce best, your peers!

  • 39 Topics
  • 0 Replies
39 Topics
In the Inbox
Partner - Platinum
In the InboxChampion & Partner
published in Strategies for retention
How to engage your unengaged segments after the holidays

 In Part 1 of this series, “Why you should clean your email list right after the holidays”, we shared a couple of tactics to use during the holidays to effectively identify unengaged email subscribers from the increased send volumes during BFCM and December. If you missed it, make sure to check it out . In part 2, we want to explore alternative ways you can leverage segments of unengaged or even unsubscribed contacts identified during the holidays to market your products and services.  Depending on your business, your engaged and unengaged segment definitions may differ. However, some segments we commonly look at after the holidays include: Email engagement:  90-day email open, 0-6 month purchase 180-day email open, 0-6 month purchase 365-day email open, 0-6 month purchase Non-opener, 0-6 month purchase Non-opener, no purchase Unsubscribed  Website engagement 90-day active on site, 0-6 month purchase +90-day active on site, +6 month purchase +90-day active on site, no pur

5113
In the Inbox
Partner - Platinum
1 year ago
chelsgrove
Partner - Gold
chelsgrovePartner - Gold
published in Strategies for retention
How To Win Back Your Users Effectively

Hi Community!  Winback emails are pretty standard practice in marketing, and with good reason. They have been proven to boost engagement and bring customers back into the buying cycle. However sometimes I’ll be working with a client who has implemented a winback flow, but they aren’t seeing good results. Why does it work for some businesses, and not for others? The answer is in the details.  How to Create an Effective Winback Strategy While a business might be sending out emails that are triggered by inactive accounts, there’s no guarantee that the email will be received, opened, or influence the customer to reengage. Not unless you tailor that email to meet not just your needs, but the needs of the customer. So before you create a generic email with the title “winback,” you first need to identify why the customer stopped engaging and what would persuade them to come back.  Identify What Persuades Your Users To identify the why you’ll need to first evaluate your own product and anticip

9322
chelsgrove
Partner - Gold
1 year ago
julie.accardo
Klaviyo Employee
julie.accardoKlaviyo Employee
posted in Strategies for retention
Recap discussion: [Account spotlight] A glimpse into Chike Nutrition’s marketing strategies

  Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group.  approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training:  With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist

2561
julie.accardo
Klaviyo Employee
1 year ago
Bobi N.
Partner - Platinum
Bobi N.Champion & Partner
published in Strategies for retention
The importance of list cleaning and how to properly do it

Hello Community!  I’m going to lead us through this conversation through the point of view of an email marketing agency, sharing how to effectively tell your clients the potential issues your account faces if you choose to dismiss this practice, however, this conversation is equally important to those managing their own email marketing strategies too! This topic is specially important as we are in BFCM prep season. Let’s get started! Why You Should List Clean There are several reasons why this practice is important for your account and additional benefits from this habit that I’d like to outline as well. Here are a few: Improve your account stats (open and click rates) By removing unengaged users and lowering the amount of subscribers you send to, your opens and clicks will increase because you’re sending more to users who actively engage with your content Gain a better account health rating This is the rating that inbox agencies give to your account and it greatly depends on t

35160
Bobi N.
Partner - Platinum
2 years ago
Omar
Partner - Platinum
OmarChampion & Partner
published in Strategies for conversion
How to automate your customer's journey through integrations and flows

Hi Community! I’m Omar and I’m excited to share some of my tips and tricks with you all, specifically with utilizing integrations in your flows, which will hopefully save you a lot of time and energy! Realizing our Manual Pain Points in the Customer Journey After talking to a customer of ours and really understanding their process, we noticed they were still doing a lot of work manually. Our customer, Juizs, not only sells Detox Juices, but also provides coaching sessions and other downloadable resources for their clients. When we interviewed them and looked at their process, one thing became clear. They were manually following up with customers in their post purchase journeys by manually sending out follow-up messages with a helpful PDFs or planning personal calls after buying to gain customer insights.  Since we already had a good base setup in Klaviyo including browse and cart abandonment, new subscriber flow, new customer thank you flow etc., we decided together with the client tha

8991
Omar
Partner - Platinum
2 years ago
P
Partner - Gold
phillip.riversPartner - Gold
published in Strategies for conversion
How to Take Your Welcome Flow Metrics from Good to Great!

Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow.  Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. We’ve found that each flow and each email in the flow are unique and no two should be expected to have the same performance. For example, Welcome Email 1 and Welcome Email 5 will not produce the same return metrics, so it’s best not to have the same goals for each message. Narrowing in On Specific Metrics for Each Individual Message With that in mind, we focused on email specif

7291
P
Partner - Gold
2 years ago
In the Inbox
Partner - Platinum
In the InboxChampion & Partner
published in Strategies for retention
How to merge profiles and utilize transactional messages

Hi Community!  You might have seen me popping into Community threads here and there, but today I wanted to share some of my experiences with you all in regards to utilizing transactional messages to build your brand’s deliverability. Deliverability is a huge factor in email marketing and your brand’s success so you should always be aware of how you’re doing and of course, looking for ways to always improve! Having a good deliverability rates for your email sends, essentially lets the inboxes that they can trust you and have a good ‘sender reputation’ essentially.  However, as we sought to increase our deliverability rates, we also gained a lot of insight into the process of merging profiles in Klaviyo that I think could benefit the Community at large too! Identifying the Opportunity at Hand Transactional messages typically have high engagement rates as most customers want to know if their order was received and/or shipped and are very likely to open these emails. Essentially, my client

6000
In the Inbox
Partner - Platinum
2 years ago
KatherineB
Partner - Platinum
KatherineBChampion & Partner
posted in Strategies for conversion
Flow Tricks & Tips

Hi Klaviyo Community! Just wanted to share a couple tricks I’ve learned to make managing flows easier.  Don’t leave subscribers behind when sunsetting a flow  When you are retiring a flow, you don’t want to lose anyone who is already going through the flow (ie. in the queue for any of the emails within the flow). To prevent new subscribers from entering the flow, create a conditional split at the top of the flow with a random sample of 0%. This way, 0% of subscribers will go down the “yes” path (ie. through the flow) and 100% of subscribers will go down the “no” path, which leads nowhere. This way, anyone currently going through the flow will still finish it. Once you have no more subscribers in waiting status for any of the emails in the flow, you can completely retire the flow.  Don’t delete your flow variants When you’ve finished a test in a flow, don’t delete the variants or you’ll lose all that great data! Instead, just turn the variant to draft status - that way you can always go

3851
KatherineB
Partner - Platinum
2 years ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Strategies for conversion
SMS holiday marketing campaigns: getting startedBlog

Not sure where to start with SMS? Just in time for the busy holiday season, check out how you can leverage SMS within your holiday marketing strategy. Here are just a few reasons why: Frictionless opt-inGrow your list with mobile-optimized forms, opt-in at checkout, API, and Instagram.Conversations (US and Canada.)Texting is a two-way street. See and reply to customer texts in real time. It’s a personal touch customers appreciate.Accurate attributionWith SMS and email under one roof, you always know which message leads to an order.  

1080
chloe.strange
Community Manager
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Strategies for retention
🔔 Tip: Syncing Shopify Account Registration/Loyalty Customers To Your List

Hey Community, this time of year is a great time to double check/audit your account to get ready for Q4 and I came across something you may not realize is happening.This reminder/tip is especially for those with a loyalty program in Shopify.  Most loyalty programs require members to register for an account on the store. The usual message to encourage visitors to sign up is early access, exclusives and discounts. However, I came across an account recently that didn’t realize visitors creating an account weren’t being added to their email list (and then not getting the email of the perks advertised).Solution?A little bit of coding to make it all work. Here’s an easy to follow tutorial on how to update the code in Shopify to get it working. https://help.klaviyo.com/hc/en-us/articles/4403349019163-How-to-Sync-Shopify-Account-Registration-Customers-to-a-ListIf you’re having any issues, send me a note!

661
Mailbox Manny
Partner - Silver
3 years ago
Lina
Active Contributor IV
LinaActive Contributor IV
posted in Strategies for acquisition
Leads Generation via Facebook Ads. Instant Forms vs Landing Page

Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!

6595
Lina
Active Contributor IV
3 years ago
Lachlan Kuchel
Contributor I
Lachlan KuchelContributor I
posted in Strategies for conversion
Unsubscribe Page Conversion Opportunity

Little Known Unsubscribe Convertion TrickMost people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…(Especially if you’re doing a lot of volume.)Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!Two things I recommend you do when setting up your unsubscribe page:Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion. Add a downsell offer.And that's it.You can access your unsubscribe page via the “preference pages” section in Klaviyo.If you have this set up already, please let me know what you have on this page.If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!Thanks,-Lachlan 

1682
Lachlan Kuchel
Contributor I
3 years ago
Brett from Gatsby
Contributor I
Brett from GatsbyContributor I
posted in Strategies for conversion
Gatsby's Black Friday Cyber Monday Tips - Using Klaviyo Flows for Influencer Marketing

With one week to go before BFCM, I wanted to share how some Klaviyo users are leveraging the brand new Gatsby integration to unlock new Klaviyo flows for influencer marketing automation. New trigger from Gatsby integrationInstagram stats in Klaviyo user profilesCustomer & influencer engagement rates on Instagram posts that mention you brandThis integration was announced on October 21st and it’s been excited to see the results so far.  By The Numbers (averages):15-25% of your customers will opt to give you their Instagram username 25-45% of them have 1,000+ Instagram followers each 6-10% avg. Instagram engagement rate for nano & micro influencersAs we prepare to publish some case studies, here is a specific example of how one merchant created their Klaviyo Flows for influencer marketing:Identify potential influencers on their website using a Gatsby Instagram field in their pop-up (install guide) Flow #1: When the customer joins the newsletter, the new subscriber email flow check

3162
Brett from Gatsby
Contributor I
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Strategies for conversion
2020 Black Friday / Cyber Monday Couponing & Discount Strategy

Hi all-This year has been quite different for e-commerce businesses.  We’ve heard from a lot of Klaviyo customers that they are utilizing different couponing and discount strategies -- what are you trying out this year for Black Friday?

1945
Julie Hayes
3 years ago
Terms & Conditions