Standing out in a crowded market can feel overwhelming, especially when you're building a brand from scratch. I remember how important it was to find ways to make my salon’s story unique, even when resources were limited. When I opened my salon doors in 2012, we had limited tech tools (I was using GoDaddy, Square and salon software called Rosy, at the time) and none of them were integrated or natively helped build your online presence with branding and storytelling. Times have definitely changed in the last 12 years.
Question: What are your top strategies for creating a unique brand identity and ensuring your campaigns resonate with your audience?
For newer entrepreneurs: If you’re just starting out, what’s the biggest hurdle you’re facing in developing your brand, and what advice would you like from the community? Share any of your questions in the thread below or start your own discussion!