[Strategy session] SMS marketing strategy (North America)

About this event: A strategy session is a thought-provoking session where you'll learn industry best practices to inspire your future marketing.

Event description: SMS is a powerful marketing channel that can speed up your customers' buying process and increase your marketing ROI. Understanding best practices and effective strategies will allow you to connect with customers on a new level. Once you decide how SMS fits into your communication strategy, it will become yet another medium to engage with customers in creative ways while driving revenue generation.

In this session, we'll cover:

• SMS sending best practices
• How SMS fits into your current marketing strategy
• Use cases and examples of effective SMS strategy