[Strategy session] Understand email and SMS deliverability

Event description: Deliverability is incredibly important and yet many marketers are not entirely sure about how it is measured and what the real impact is. Good deliverability leads to better inbox placement, higher revenue, and more engaged subscribers. Poor deliverability can result in your emails landing in spam and decrease your opportunities for customer conversion.

Attend this session if: You are looking for a better understanding of what deliverability is, how it is calculated, and what you can do to improve deliverability of email and SMS messages.

Tips for success: Before this session, take a look at your average email open rate, click rate, unsubscribe rate, and spam rate. This will help you to contextualize the topics in the session.