Unlocking the power of SMS for high-impact campaigns

Ready to make your SMS campaigns stand out? Join us for an exclusive event featuring the legendary outdoor brand Filson as they share insider tips on how they’re using SMS to engage, excite, and drive loyalty with their audience. We’ll explore the creative strategies and tactical approaches Filson uses to craft high-impact SMS campaigns that go beyond promotions and build real connections with their community and scale their VIP customer base.

With over 15 years in marketing, Mike began his career in the music industry before focusing on the ski industry and outdoor apparel, where he’s spent most of his career specializing in email marketing. Mike is currently leading retention marketing strategies full-time for Filson, leveraging Klaviyo to build and strengthen customer relationships.

Founded in 1897, Filson is a premier outfitter and manufacturer of Unfailing Goods—apparel, bags, and accessories designed for the demanding conditions of the outdoors. Originally crafted for pioneers, hunters, and explorers of the Pacific Northwest, Filson’s heritage is rooted in producing durable, reliable gear for those who value quality and craftsmanship. Today, Filson continues this legacy, combining classic American style with modern performance to support the lifestyles of adventurers and outdoor