You’ve integrated your Shopify and synced your customers to Klaviyo, awesome! But why aren’t all of them in your newsletter list?
When Klaviyo syncs customers from your Shopify store, it creates a Profile for them but it won’t add them to a list, because they didn’t explicitly opt-in to be a part of your Klaviyo list.
What if they accepted marketing at checkout?
If a customer accepted marketing, you’ll see a profile property in the customer profile that says Accepts Marketing is True. While this is great, it doesn’t mean they automatically get added to a list. However since they have consented to receive email marketing from you in the past, you can create a segment of customers who have accepted marketing and are not in your main newsletter list, export that list as a .csv, and import it to your main list to add them.
Have any other questions about how Klaviyo and Shopify sync profiles? Ask below so our Community can help.