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Hi,

 

Anyone any experience of  integrating oracle opera pms info with klaviyo?

Thanks

Best answer by DavidV

Hi ​@Robort Smith,

Welcome to the Klaviyo community and thank you for your question.

I see a number of responses in here. I thought I would add my 2 cents. I worked extensively with Opera through my hospitality career, and I would love to see a native integration being made available. As far as I’m aware none of the Channel Managers have jumped on this opportunity yet. 

A custom integration would be available through OHIP (Oracle Hospitality Integration Platform) and would likely need a combination of various APIs to push data into Klaviyo. There is also a helpful data sheet about the integration here.

We recently integrated a different PMS system into Klaviyo, and here are a few tips on building out the best integration:

  • Integrate the hotel website & reservation system so that you can track “active on site” and “abandon cart” (Abandon Booking) activities
  • Integrate actual bookings being placed
  • Make sure the middleware filters out bookings placed on OTAs so you don’t end up with a large number of @guest.booking.com email addresses in your database
  • Follow the standard Klaviyo events - even though “Placed Order” may feel a bit odd (You’d call it “Made booking”), following these means it is easier to use the native Klaviyo reporting. There is some good information in this Developer Documentation article about building a custom integration.

Lastly - it may be worth considering if the easier solution here is to integrate the PMS or if you can integrate the booking engine. It depends on what you want to capture as part of your Klaviyo events (ie. this would exclude OTA & GDS bookings). In my experience a lot of hotels have “messy” datasets including any written email addresses on registration cards not being entered accurately and having a large amount of duplicate profiles if guests book through different channels like Wholesale, GDS & direct.

Likely a booking engine integration would be a good phase 1 approach to have high quality data in the Klaviyo account.

Keep us posted with how you get on - the hotel industry is close to my heart so would love to hear what direction you end up taking with this integration!

Thanks
David

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12 replies

  • Contributor II
  • 4 replies
  • January 11, 2025
Robort Smith wrote:

Hi,

 

Anyone any experience of  integrating oracle opera pms info with klaviyo?

Thanks

Hello Robert, I have experience with integrating oracle opera pms info with klaviyo. How can I help ?


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  • Author
  • Contributor II
  • 3 replies
  • January 11, 2025

Hi how did you get the opera data into klaviyo is there an integration?  new to this thanks!


  • Contributor II
  • 4 replies
  • January 11, 2025

Good question. No, there isn’t a direct integration, but here’s the thing: if you can figure out how to pull Opera data into Klaviyo, you’re basically printing money. Use Opera’s API or a middleware to extract the data, feed it into Klaviyo, and BOOM—you’ve got a machine that turns guest data into revenue on autopilot. It’s not rocket science, but it does take some setup. If you want help, I can show you how to streamline this and scale fast.


Mich expert
Problem Solver IV
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  • Problem Solver IV
  • 64 replies
  • January 11, 2025

I have  experience in it with the  integration is possible via APIs.


MANSIR2094
Problem Solver IV
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  • Problem Solver IV
  • 184 replies
  • January 12, 2025

Hi,

I understand you're looking to integrate Oracle Opera PMS with Klaviyo. While Klaviyo doesn't have a native integration with Oracle Opera PMS, there are a few ways to approach this:

  1. Custom API Integration:
    You can use Oracle Opera’s API to pull guest data (like booking, check-in, and check-out information) and push it into Klaviyo. This will require some custom development work to connect the two systems, which might involve using a middleware tool to bridge the gap between Oracle Opera PMS and Klaviyo.

  2. Zapier or Third-Party Integrations:
    If Oracle Opera PMS supports third-party integration platforms like Zapier, you might be able to set up a workflow that pushes specific data from Opera PMS to Klaviyo. However, this would depend on the available triggers and actions within the integration.

  3. Data Export/Import:
    If real-time integration is not a priority, you could periodically export data from Oracle Opera PMS (e.g., guest list, booking details) and import it into Klaviyo using their CSV import functionality. This would be less automated but might work for more straightforward needs.

  4. Consulting with Klaviyo or Oracle Opera Support:
    For a more tailored solution, you might want to reach out to Klaviyo support to see if they have any new integration partners or solutions for PMS systems like Oracle Opera. Similarly, Oracle Opera’s support team may provide guidance on connecting with marketing platforms.

Let me know if you need help implementing any of these solutions or have more specific requirements.


Christiannoerbjerg
Expert Problem Solver II
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Hi ​@Robort Smith 

Could you elaborate further, on the data, that you would like to pull from Opera? 

I have some understanding about API’s and could possibly guide you in the right direction with setting up the servers? :-) 

Christian Nørbjerg Enger
Partner & CPO
Web: Segmento.dk
LinkedIn: @christianfromsegmento
Voldbjergvej 22b, 8240 Risskov


Amos Peace
Problem Solver III
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  • Problem Solver III
  • 56 replies
  • January 13, 2025

Hello ​@Robort Smith,

 

There isn't a direct native integration between Opera and Klaviyo.

However, you can get Opera data into Klaviyo using these methods:

 

* Manual Entry: Export Opera data (e.g., customer lists, purchase history) into a CSV file.

Import the CSV file into Klaviyo using their import feature.   

* API Integration: Use Opera's API to extract the necessary data.   

Build a custom integration or use a third-party tool (like Zapier or Integromat) to send the data to Klaviyo's API.

* Third-Party Tools: Some third-party tools specialize in integrating different platforms. Research tools that support both Opera and Klaviyo, and utilize their features to transfer data.

 

Remember to carefully map the data fields between Opera and Klaviyo to ensure accurate and consistent information.

 

 

Best Regards,

Peace.

(+2348110490971 WhatsApp)

 


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  • Author
  • Contributor II
  • 3 replies
  • January 13, 2025
Christiannoerbjerg wrote:

Hi ​@Robort Smith 

Could you elaborate further, on the data, that you would like to pull from Opera? 

I have some understanding about API’s and could possibly guide you in the right direction with setting up the servers? :-) 

Christian Nørbjerg Enger
Partner & CPO
Web: Segmento.dk
LinkedIn: @christianfromsegmento
Voldbjergvej 22b, 8240 Risskov

Hi - thanks all.

Things like how often a customer stays so say they book once a month if they missed one we could email them with offer etc.  Does it just replace info or add to it in klaviyo - ie can we get a history of the person staying?  if they cancel we could mail them an offer etc


Timmy Solomon
Problem Solver III
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  • Problem Solver III
  • 19 replies
  • January 13, 2025

Hi @Robort Smith,

Integrating Oracle Opera PMS with Klaviyo can be a powerful way to centralize guest data and create personalized email campaigns. While Klaviyo doesn’t offer a direct integration with Oracle Opera PMS, here are some approaches you can explore:

1. Use Middleware Tools (Recommended)

  • Tools like Zapier, Make (formerly Integromat), or a custom integration platform can bridge Oracle Opera PMS and Klaviyo.
  • Steps:
    • Identify key data points you want to sync (e.g., guest profiles, booking history, preferences).
    • Set up a workflow in the middleware tool to push data from Oracle Opera to Klaviyo’s API.

2. Custom API Integration

  • Oracle Opera PMS and Klaviyo both support API connectivity.
  • Work with a developer to:
    • Extract guest data from Oracle Opera PMS via its API or database.
    • Push this data to Klaviyo using Klaviyo’s Profiles API to create or update profiles.

3. Manual Import (Short-Term Solution)

  • Export guest data from Oracle Opera PMS (e.g., as a CSV file).
  • Import the data into Klaviyo under Profiles or create segments for specific campaigns.

4. Automating Data Updates

  • If your property uses a third-party CRM or data warehouse connected to Oracle Opera PMS, you can:
    • Sync guest data from the CRM/data warehouse to Klaviyo for smoother automation.

Best Practices for Integration:

  1. Data Mapping: Ensure the data fields from Oracle Opera align with Klaviyo’s profile properties (e.g., guest preferences, stay history).
  2. Segmentation: Use synced data to create segments like “Frequent Guests” or “First-Time Visitors.”
  3. Personalization: Leverage data like booking dates or preferences to send personalized campaigns or automated flows.

If you’re considering middleware or custom integrations, feel free to share more specifics about your setup. I’d be happy to guide you further!

Let me know if this addresses your question or if you'd like more detailed guidance. 😊


Amos Peace
Problem Solver III
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  • Problem Solver III
  • 56 replies
  • January 13, 2025

@Robort Smith 

 

Yes, Klaviyo can track and store a history of customer interactions, including booking frequency and cancellations. This information is not just replaced but rather added to the customer's profile, allowing you to build a comprehensive understanding of their behavior.

 

Here's how you can leverage this data:

Segment: Group customers based on booking patterns (e.g., monthly bookers).

Predict Churn: Identify at-risk customers and proactively re-engage them.

Personalize: Tailor messages based on individual history.

 

By effectively utilizing customer history data, you can enhance your customer relationships, improve retention, and drive repeat business.

 

 

Regards,

Peace.

(+2348110490971 - WhatsApp)


DavidV
Partner - Platinum
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  • 2025 Champion
  • 207 replies
  • Answer
  • January 13, 2025

Hi ​@Robort Smith,

Welcome to the Klaviyo community and thank you for your question.

I see a number of responses in here. I thought I would add my 2 cents. I worked extensively with Opera through my hospitality career, and I would love to see a native integration being made available. As far as I’m aware none of the Channel Managers have jumped on this opportunity yet. 

A custom integration would be available through OHIP (Oracle Hospitality Integration Platform) and would likely need a combination of various APIs to push data into Klaviyo. There is also a helpful data sheet about the integration here.

We recently integrated a different PMS system into Klaviyo, and here are a few tips on building out the best integration:

  • Integrate the hotel website & reservation system so that you can track “active on site” and “abandon cart” (Abandon Booking) activities
  • Integrate actual bookings being placed
  • Make sure the middleware filters out bookings placed on OTAs so you don’t end up with a large number of @guest.booking.com email addresses in your database
  • Follow the standard Klaviyo events - even though “Placed Order” may feel a bit odd (You’d call it “Made booking”), following these means it is easier to use the native Klaviyo reporting. There is some good information in this Developer Documentation article about building a custom integration.

Lastly - it may be worth considering if the easier solution here is to integrate the PMS or if you can integrate the booking engine. It depends on what you want to capture as part of your Klaviyo events (ie. this would exclude OTA & GDS bookings). In my experience a lot of hotels have “messy” datasets including any written email addresses on registration cards not being entered accurately and having a large amount of duplicate profiles if guests book through different channels like Wholesale, GDS & direct.

Likely a booking engine integration would be a good phase 1 approach to have high quality data in the Klaviyo account.

Keep us posted with how you get on - the hotel industry is close to my heart so would love to hear what direction you end up taking with this integration!

Thanks
David


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  • Author
  • Contributor II
  • 3 replies
  • January 14, 2025

All very interesting thanks everyone!