Hi,
I’m wondering what best practice is for account sign up on a retail website. By creating an account the user opts in for transactional emails. Would it be ethical and legal to automatically opt them in to promotional emails at that time (with appropriate and obvious messaging to indicate this) and allow them to opt out anytime?
OR should I include an opt in option for them to manually opt in to receive promotional emails in one the of the transactional emails they originally consented to?
Thank you!
Best answer by Ashley I.
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