Hello everyone! I have a quick question. I just joined Klaviyo, and I plan on using it exclusively for SMS messaging. My question is...we plan on having two different “keywords” that people can use to signup depending on the kind of content they are interested in. Some people might want both. Is it best practice to have two different subscriber lists in this case, or a single “SMS Subscriber” list and then use custom properties to target the two groups using segments?
Thanks for any direction you can give! I obviously want to start in the right direction.
Best answer by Taylor TarpleyView original