I am looking to delete all of the profiles in my account. I used the profile maintenance tool (https://www.klaviyo.com/account#maintenance-tab) to delete subscribers from my existing Lists, but I still have hundreds of profiles listed under https://www.klaviyo.com/people. All of my lists and segments show 0 in the columns, but my account shows me over the profile limit. I’d like to delete them to go back under the limit.
Best answer by Dov
Thanks for sharing your question with the Klaviyo Community.
If you have enabled one or more of Klaviyo's built-in integrations, contacts will flow into your account through these integrations as an active profile. These individuals may not have opted in via a signup form, but they may have purchased a product from you, opened a support ticket with your team, registered for one of your Eventbrite events, etc. They will be considered active profiles, but will not necessarily qualify as list subscriber or belong to a specific segment.
In order to capture all active profiles in your account, you can create a segment: Properties about someone > email contains @ AND is not suppressed. However, since bulk-deleting does permanently remove all data pertaining to the profile, I recommend bulk-suppressing instead. This action will retain all of the data pertaining to the profile i.e. purchase history and still “de-activate” the profile, meaning these profiles will not count towards your bill after they’ve been suppressed.
Thanks and have a great day.