Create Segment of Viewers of One Specific Product

  • 3 February 2022
  • 1 reply

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How do I create a segment of people who viewed (but did not purchase) one specific product? What is the segment filtering for this? I already have the viewed product coding on the Shopify store.


Best answer by stephen.trumble 4 February 2022, 11:57

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Userlevel 7
Badge +60

Hey @CoachB 

Thank you so much for asking the Klaviyo Community for help with this!

You can create a Browse Abandonment flow by following this guide. But for segmenting your customers you can create the segment by What someone has done (or not done) > Viewed Product > at least once > over all time. Then add a filter (you will find this button directly under the definition you are creating for this segment. Add the filter ProductID > Id of the product you want to focus in on. Here is an example I create for you:

Also search the Klaviyo Community for Browse Abandonment Flow, there have been many questions on the forum around this that may help you find more clarity and understanding about segmenting and creating your browse abandonment flow. Hope this helps! Thank you for being part of the Community!