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How to export churn risk data?

  • 18 April 2023
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We would like to export our master list with the churn risk of all the emails at a certain moment and do that let’s say in a year. I can’t find the right way to do that. 

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Best answer by Taylor Tarpley 19 April 2023, 00:20

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Hi @Mathieub

 

Welcome to the Community! More than happy to help! 

 

Do you mind clarifying what you mean by ‘at a certain moment and then do that in a year’? If I’m understanding you correctly, to analyze the church risks of your customers, I think you’ll want to take advantage of our predictive analytics especially our CLV. To figure out the church risks, I would create a segment like this screenshot below and then export this segment as a CSV and check the boxes, especially ‘Churn Risk Prediction’, as outlined in our documentation. 

The export of your segment will give you a lot of data for further analysis, especially estimating the number of returning customers. Our documentation above will give you an equation to find out the number of customers in this segment predicted to return. To lower your average churn risk, we suggest focusing your marketing efforts on retaining customers after their first purchase! 

 

Thanks for participating in the Community! 

-Taylor 

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