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Tags - what are they?!

  • 12 December 2023
  • 3 replies
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I’m brand new to email marketing and Klaviyo. Please could someone explain what tags are for and how to use them. I run self-catering cottages in Devon.

Thanks in advance

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Best answer by bluesnapper 12 December 2023, 18:27

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Userlevel 7
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Welcome to the community @ktait 

Here’s a good overview for you: https://help.klaviyo.com/hc/en-us/articles/360025834271

Any questions, let me know

Regards

Andy

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Thanks @bluesnapper. I’ve looked at that article already but it doesn’t explain what the purpose of tags is? 

Userlevel 7
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Hi @ktait 

They’re useful for managing your account and speeding up workflow.

For example, If you have many segments, campaigns, and flows, some might be for customers and some for prospects. So, you tag them accordingly. Then when viewing them in a list, you can use tags to filter them. 

I also use them for filtering opt-in/opt-out segments, various customer segments who’ve ordered specific products, pre-purchase flows, post-purchase flows, review flows, by location, campaign type, and in lots of other ways. 

Hope that helps.

Andy

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