What's the difference between Subscribe to List and Accepts Marketing?

Hey Aerial, nice to meet you. This can be tricky to understand for sure, maybe I can help 

To answer your question: Yes, profiles who subscribe from your embedded form or pop-up form will go to ‘List A’ as long as both of the forms are linked to ‘List A.’

If you’d like a better understanding of why there’s a difference in profiles in the segment you created, here’s a quick rundown of ‘Subscribed to List’ and ‘Accepts Marketing’.

Subscribed to List

The Subscribed to List metric is added to a Klaviyo profile if the profile subscribed to a list via a Klaviyo signup form, through QuickAdd, or with the V2 List API’s subscribe endpoint.

Accepts Marketing

“Accepts Marketing” is a separate, Shopify-specific property that is added to a Klaviyo profile when a customer checks, or does not check, the Accepts Marketing box at checkout.

Putting It Together

Seeing as the ‘Accepts Marketing’ property exists independently from ‘Subscribed to List’, the additional profiles you’re seeing in the segment could be subscribers that were gathered at checkout who did not complete any of the actions that would warrant the ‘Subscribed to List’ metric to be added to their Klaviyo profile.

Here are some recommendations moving forward:

• Ensure that your pop-up form and embed form are attached to the same list.
• Check the box ‘Subscribe customers who Accept Marketing to a Klaviyo list’ within your Klaviyo to Shopify Integration.
• Check out this similar Community Post.

Hope this helps!

All the best,

Dan Jacobs | Samadhi Marketing