Recap discussion: [Interactive workshop] Segments for inboxing success
Welcome! Let’s keep the conversation going from our Segments for inboxing success workshop. This is a collaborative space to post any additional questions or share any of your own segmenting strategies/wins (or lessons learned).
During this session, we learned:
how to build an engaged and unengaged segment (with iOS 15 in mind)
the impact that segmenting has on your account’s deliverability
I am new to Klaviyo and has just made an integration to my MailChimp account.
I have then build a 30 days Engaged segment:
Not Suppressed AND Is in main mailing list AND Has opened email in last 30 days OR Has clicked email in last 30 days OR Has been added to main mailing list in last 15 days
When looking in this segment it is more and less all profiles in my list, that are included in the segment.
Is this because they are all just added to Klaviyo?
Best Regards
Erik
Hi @Erik-Gilpa!
You’re exactly right- since you are so new to Klaviyo and likely uploaded all those contacts to the account very recently (IE within the last 15 days). You can either:
Omit that last statement for now and add it back once you’re beyond 15 days with Klaviyo
Reduce the time frame in that statement to something smaller, like 3 or 5 days- basically something more recent than when you migrated over to Klaviyo
Please make sure to also add your MailChimp engagement to this segment, so you isolate recent engagers on both platforms. So your definition will read:
Is in main mailing list AND
Is not suppressed for email AND
Has opened a mailchimp email in the last 30 days OR
Has opened a Klaviyo email in the last 30 days OR
Has clicked a mailchimp email in the last 30 days OR
Has clicked a Klaviyo email in the last 30 days
Hope this helps!
Best,
Gillian
Hi @carluccigillian
Thanks - that makes sense.
I was not aware that I could add my MailChimp engagement to the segment - this is great - I love Klaviyo :-)
Best Erik
We are happy to help! And happy you’re on Klaviyo
This doc shows you how to find those MailChimp metrics if you need to see it visually!
And if you ever need help when you’re building in Klaviyo, don’t hesitate to contact us via the Support button in the top banner. We are here to help!
