This post contains resources related to our live training >Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses).

Session recording

During this session, we:

• Review the importance of segmentation and the different ways you can use segments
• Explore different segmentation criteria based on common business goals
• Learn a framework to design the right segmentation strategy for your business

Worksheet

Make a copy of the worksheet:

• Google doc version: https://klaviyogrowth.com/3VALTCV 
• Word version: https://klaviyogrowth.com/3LL44Ci

Key takeaways from the training 

• Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI.
• A good segmentation strategy takes into account your business goals and stage of development.
• Identify immediate next steps as well as think about the long-term vision. 
• Continue monitoring your segments and refine your strategy as your business evolves.

Additional learning resources

• tHelp Center] Getting started with segments
• tHelp Center] Segment conditions reference
• eHelp Center] Advanced segmentation reference
• gHelp Center] Template tags and variable syntax reference
• rHelp Center] How to show or hide template blocks and sections based on dynamic variables
• aHelp Center] How to use product feeds and recommendations
• tBenchmark Report] Email segmentation for ecommerce 
• Ecommerce email benchmarks by industry
• Ecommerce SMS benchmarks by industry
• Browse all Klaviyo integrations
• Case study] Wilkinson Sword
• Live training] Campaign strategies with Browne Trading Company

Which segmentation strategy are you most excited about? Let us know in the comments!