Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for APAC businesses)

  • 7 June 2023
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Greetings you all!


Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for large and mid-market businesses.

 

In today’s session we walked through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. 

We will be adding additional materials referenced during the session, but here is a great starting point:

June is all about reporting, so if you’re interested in taking a deeper dive into the Overview Dashboard and where you can improve your strategy, register for our [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard today!

 

Happy sending!

 

Vivian Asonye

Customer Education Specialist (APAC)


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Hi Community team,

 

Our audience had a ton of great questions during today’s training!  There were a few Q&A questions we didn’t get too.  Would you mind tackling these questions below? Thank you in advance!

 

  1. Is there a report we can pull that shows the average drop-off point within our emails? I.e. helping us learn what length/size to build our emails?
  2. Why might we have 0 unique received emails but have unique opens/ other metrics later in the funnel? Would our tracking be set up incorrectly?
  3. Which is the best report to use to see customer CLV?
  4. How can we run a report showing WHERE customers are clicking on an email? Eg are they clicking on the menu banner 'SHOP NOW' link or another link, or the first header block, or even a specific link in the footer?
  5. What metric would you use to find out why our emails have a high unsubscribe

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