Thanks for joining today’s training! 

Here is the recording in case you missed it: 

During the training we:

• Introduced the concepts of personalized marketing
• Discussed the following Klaviyo strategies to collect customer-first data to nurture and retain your customers
  • Collecting data with a survey
  • Collecting data with Klaviyo forms
  • Incorporating the collected data into automations
  • Designing show/hide blocks for campaign sending
  • Segmenting audiences by preference 

Below you will find all of the resources that helped us design the training. 

Klaviyo documentation: 

• Doe Lashes case study

• Ecommerce quizzes: the secret to scalable Customer-First Data™, according to these 11 brands

• A CMO’s advice: You won’t miss third-party data once you start collecting Customer-First Data™

• How to show or hide template blocks and sections based on dynamic variables (new editor) 

External references: 

• 10 Great Examples of Personalized Marketing Strategies (Forbes) 
• 44 E-commerce Personalization Statistics to Inform your 2023 Strategy (ninetailed)  

Personalization worksheet (make a copy)

Thanks for joining! We hope to see you again soon.

Happy Sending!

Gillian