Recap replay: [Interactive workshop] Build your post-BFCM retention segments

This post contain resources related to our live training [Interactive workshop] Build your post-BFCM retention segments. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!

Check out the training recording below: 

Training objective: Build three essential audiences to convert and retain subscribers acquired over BFCM. 

Today we built 3 segments:

1. Leads who haven’t converted yet

2. Holiday first time purchasers
3. Easy upsells

Review our reference sheet to see the breakdown of segment conditions.

Relevant resources to help you achieve your retention goals:

• Klaviyo BFCM Hub
• [Academy course] Turn BFCM shoppers into repeat customers

• [Help article] Getting started with segments

• [Help article] Advanced segmentation reference
• [Help article] How to create customer engagement tiers
• [Help article] Segment conditions reference
• [Help article] Creating a sending schedule based on email engagement reference
• [Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60%
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• [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo