Best Way to Deliver First-Order Discount

Question

Best Way to Deliver First-Order Discount – Need AdviceI’m setting up a pop-up sign-up form to offer a first-order discount and have two options for delivering the code:1️⃣ Show a static discount code on the success page (faster for customers but might lead to fake sign-ups).2️⃣ Send the discount code via email (single opt-in) (better for engagement but adds a delay).Which method do you recommend for the best balance between conversions and long-term email marketing benefits? Any best practices to improve either approach?Thanks for your advice! 😊

AlexandraPalau · Accepted Answer

Hello ​@Kimmy42!Thank you for your question and for being part of the Klaviyo Community😊For the best balance between conversions and long-term email marketing benefits, I’d recommend sending the discount code via email (Option 2). This helps maintain an engaged email list and encourages valid sign-ups since people need to provide real email addresses to receive the code.To enhance this approach:Trigger the discount email immediately after sign-up to minimize any delay.Include a confirmation message on the last step of the form that says something like, “Check your inbox for your discount code—it’s on its way!”As ​@Fario Consultingmentioned, you can A/B test one approach vs the other and see what performs best.Let us know if you have any more questions!

Fario Consulting · Answer

Hi,Showing a static discount code directly in the pop-up can lead to higher conversions as it removes steps for customers. However, sending the code via email after sign-up can improve engagement and reduce fake sign-ups.A balanced approach could be to use both methods depending on your goals: show the coupon immediately if conversion is key, but send a confirmation email with the code to ensure valid subscriptions.You might also consider A/B testing these approaches to see which performs better for your specific audience

Best Way to Deliver First-Order Discount – Need Advice

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