Hi ​@DaveinLA ,

Great question! Whether AI tools are necessary for your Shopify site depends on your business goals and needs. Here’s a quick overview:

1. Benefits of AI Tools:

   • Personalization: AI can tailor product recommendations, emails, and SMS campaigns to individual customers, boosting engagement and sales.
   • Automation: Save time by automating tasks like customer segmentation, inventory predictions, and abandoned cart flows.
   • Insights: AI can analyze data to provide actionable insights for improving your marketing strategy.

2. Do You Need Them?

   • If your store handles a high volume of traffic or products, AI can significantly enhance efficiency and customer experience.
   • For smaller stores, AI might not be essential but could still offer value by simplifying workflows and improving targeting.

Let me know more about your goals, and I’d be happy to help determine if AI tools are a good fit for your store!

Best,
NOAH MERCY

Hey ​@DaveinLA 

Just wanted to provide a bit more information for you here!

We do often see people using Black Crow and Elevar with success. They use server-side tracking to identify site visitors, which will allow you to identify more people and reach them with Black Crow/Elevar triggered abandonment flows. More customers identified naturally may result in more conversions.

I’d like to point you to a recent thread on this, specifically the response from one of our partners, In the Inbox. It does a great job explaining the benefits of these platforms.

If I can help out with anything else, don’t hesitate to ask!

-Byrne