Checkout Started Flow Skipping All Profiles – Email Syntax Error (Shopify Integration)

Hi ​@Av1,

The “Email Syntax Error” skip reason almost definitely has to do with an incorrect variable included in your email template or its subject. If you’re seeing Checkout Started events send from Shopify to Klaviyo, it doesn’t seem like this error would be integration-related.

Take a look at your variables in the template. Do any of them have common mistakes, like missing opening/closing brackets {{ like this } ? Other common mistakes include using curly quotes instead of straight quotes, forgetting apostrophes, or copying a template from another flow, resulting in event data from one event inside a flow triggered by a different event.

To root out the error, visit the template, and press “Preview & test”. If you see a yellow “Message displayed without tags or variables” warning, you know that the error is related to the syntax of part of your email. Whenever I get this error, I like to delete a section, then preview the email again, seeing if the error disappears. If it doesn’t, then I undo the change, and delete another section, then preview again. I keep doing this until the error disappears, and once it does, I’ve found the responsible section. After that, I do the same process for blocks within that section.

Make sure to look at the email subject line, source code for text blocks, in the mobile view of the template, and inside links as well. Sometimes, these issues can be tricky to find. Once you find the error and correct it, and aren’t seeing a “Message displayed without tags or variables” message anymore, your email should send correctly again!

Thanks so much guys, it was an issue with the variables. I finally got it to work!