Dynamic Content - Non-ecommerce related

Question

Hey all,  BACKGROUNDHere’s how we’re using Klaviyo. We are a management group that creates and manages a franchise model around the country. Each franchise has it’s own brand identity and it’s own list. Currently, we send an email a week to all the lists and it’s the same email content, with updates to the color, the logo...etc. As we grow, we’ll eventually have 100+ of these franchises, and that means when it comes to sending an email, we’ll need to create 100 campaigns every week…..yuck.  QUESTIONIs there a way with dynamic content to change logo’s, colors...etc. based on list? That way everyone in List A only see’s Content A, and List B only see’s Content B….etc x100.  Any help would be greatly appreciated.

David To · Accepted Answer

Hello @Jfifelski,I would agree with @Manny Singhhere and using profile property/tags along with the Show/Hide feature Klaviyo has would be your best option for achieving this. I would recommend taking a look at the following articles to learn more about this Show/Hide function and how to implement it within your emails:Using the Show/Hide Block Feature to Personalize Your EmailsHow to Show or Hide Template Blocks Based on Dynamic VariablesKlaviyo also has a great Partner Program where you can find further assistance and strategies from some of our wonderfulPartner Agencies to achieve your goal through ourPartners Page.-David

Mailbox Manny · Answer

Thinking of the management of that is making my dizzy! Good news though it that you may need to only set it up once. You can do it, here’s a quick article explaining how:

https://www.klaviyo.com/blog/dynamic-content-blocks

I think you may need to tag the subscriber or use a Klaviyo specific variable instead of filtering by list though.

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