Flows in Draft not included in attributed conversions?

If a flow is in draft mode, it does not send emails, and therefore, any conversions tied to that flow will not be attributed in Klaviyo. Here's a breakdown of why:

1. Draft Mode Behavior:

   • Emails in a draft flow are not actively sent to recipients.
   • As a result, no events (like email opens, clicks, or conversions) are tracked or attributed.

2. Flow Changes:

   • If you moved the flow to draft in June, emails sent prior to June would still reflect conversions.
   • However, conversions after June would not be tracked since no further emails were sent.

3. Check Attributed Conversions:

   • Go to Analytics > Flow Performance to view historical data.
   • Compare conversions before and after the flow was moved to draft.

Solution:

• Publish the Flow: To resume tracking attributed conversions, publish the flow so emails can be sent.
• Test the Flow: Send test emails to verify performance.
• If you need data for analysis, Klaviyo retains past performance under Reports for previously sent flows.

If conversions are still missing, double-check your flow settings and attribution windows.