how I will position myself as an email marketer even without an experience yet?

Hi Calvin

Thank you for joining the community! I find it inspirational that you’re reaching out for experience while still studying. I would suggest you taking Klaviyo product certificate and open a Klaviyo-account where you can practice your skills. Try looking for an internship where you can practice on real customers.

Return to this thread when you have more experience and share what you did. 

Best of luck moving forward.

Best regards

Nicoline

Hey ​@calvindesign 

This is something I hear a lot from people breaking in, and the path is more straightforward than it feels right now.

You don't have a knowledge problem. You have a proof problem. Nobody can see what you understand yet, so your job for the next few months is to make it visible.

The fastest way to do that is to open a free Klaviyo account and build something. Pick a made up brand or offer to help a friend with a small business. Set up a welcome series, an abandoned cart flow, a win back sequence. Write a short doc explaining why you made the choices you made. That's a portfolio piece. Nobody needs to know it never sent to real people.

Alongside that, sign up for 10 to 15 brands using a dedicated inbox and actually study what lands in it. When did they send? What did the first 30 days look like? What would you change? Keep notes. This kind of documented thinking is what separates people who say they're interested from people who actually are.

Get the Klaviyo certification and the free HubSpot one too. Not because they're impressive on their own, but because they remove a checkbox objection before anyone talks to you.

Then write about what you're learning somewhere public, even just LinkedIn. Break down a brand's email sequence. Share what you noticed. Two or three posts like that will do more for you than most resumes.

When you apply somewhere, don't bury the lack of experience. Just frame it straight: you're early, you've been building in Klaviyo, you've been studying what works. That's honest and it reads as someone who takes initiative, which is exactly what people hiring for junior roles want to see.

Hope this helps Calvin, and good luck with it. If you build something and want a second opinion, come back and share it here.

Cheers,
Arpit

Good question — a lot of people get stuck here, but you don’t actually need “experience” first, you need proof you can think and execute.

What usually works:
pick a niche (e.g. ecommerce, SaaS, or even something like lead gen for marketing agencies) and build 2–3 sample flows yourself — welcome flow, abandoned cart, re-engagement. Use real brands as examples and explain your logic (why this subject line, why this timing, etc.). That alone puts you ahead of most beginners.

Also, focus on outcomes, not tools. Anyone can learn Klaviyo or Mailchimp — fewer people understand deliverability, segmentation, and how email fits into a bigger funnel.

I’ve seen this approach in practice with a team I know at Salesar. They treat email not as a standalone channel but as part of a system — strong attention to deliverability, clean data, and alignment with sales. It’s less about sending emails and more about generating qualified conversations.

If I were you, I’d build a small portfolio (even Notion or Google Docs), show your thinking, and maybe run a few campaigns for free or low cost just to get real feedback.

Out of curiosity — which niche are you thinking about focusing on?