How to add and invite users to your Klaviyo account (and set permissions)

(last updated April 2026)

Hello @SonFlower! 

TL;DR: Go to Settings → Users → Add new user, enter their email, select a role, and click Add User. They'll get an invite email to accept. Only Owners and Admins can invite or remove users.

Who can do this: Only Owners and Admins can invite or remove users.

To invite a new user:

1. Click your account name in the bottom-left of Klaviyo
2. Go to Settings → Users → Add new user
3. Enter their email address
4. Choose invitation language 
5. Select a role (see roles overview below)
6. Click Add User — they'll receive an email invite to accept

Tip: Ask new users to log out of any other Klaviyo accounts before accepting the invite to avoid link conflicts.

To manage existing users:

• Resend a pending invite: Settings → Users → Inactive users → … → Resend Invites
• Change a user's role: Settings → Users → click the user → edit role
• Remove a user: Settings → Users → … → Delete user

Note: the Owner cannot be deleted. Transfer ownership first if needed.

Roles overview:

• Owner – full control, including closing the account
• Admin – nearly full access; can add/remove users and manage billing, but cannot close the account
• Manager, Analyst, Support, Campaign Coordinator, Content Creator – progressively limited access; see the User Management and Privileges guide for details
• Custom roles – if you need finer control, create a custom role at Settings → Users → Roles

Helpful docs:

• How to Add Users and Manage Permissions 
• Guide to User Management and Privileges 

Welcome to Klaviyo and thanks for being a part of the Klaviyo Community!

David