Hi all,
I’m trying to understand the best way(s) to set our brand icon to be viewable in all email clients, or as many as possible... To date we set an icon of the sending email address we use in Google Workspace, so at least Gmail users see our icon in their inbox.
We also created an Apple Business Connect account and linked it to the sender email, so Apple Mail users also see our icon too.
Does Microsoft have a similar means of setting a brand logo for email senders?
And now I’m being told by my marketing agency that the best practice here is to create a BIMI SVG version of our logo and add a corresponding DNS record, so all email clients will display our logo in the in-box. But is this correct? And if so, would the BIMI SVG override our icon set in Gmail and Apple Business Connect, or vice-versa?
On top of this, a colleague told me we should use a VMC - Verified Mark Certificate - instead of BIMI? This seems complex and expensive though.
thanks to anyone who can explain the best ways to manage this!!
