Problem Solver I

Solved

Is there a reason to have 3 Cart Abandonment flows running?

Forum|Forum|1 year ago
January 9, 2025
5 replies
198 views

Hi, everyone. I’m afraid I’m just diving in to Klaviyo workflows. I am seeing three live Cart Abandonment workflows for a website (Shopify, Black Crow, and Elvar) and I’m wondering if they all need to be running? The reason I started digging into this is because I tested the workflow(s) by adding some things to my cart and leaving the site. The emails coming back to me are not reflecting cart data and also hitting me multiple times.

Best answer by emma.owens

Hi @DaveinLA ! @In the Inbox ‘s answer is absolutely right - in theory, it is okay to have three different flows set to live BUT we strongly suggest adding flow filters to prevent profiles from entering more than one of these flows at the same time (and receiving duplicate emails).

To do this, I would suggest adding the following filters to your ‘Checkout Started’ Flow, so that if a profile also triggers either of the other Checkout Started events, they would not enter this flow:

You can then add the same filters to the other flows, and replace the metric with the two additional triggers.

If you do decide to keep all three flows, I would definitely suggest reaching out to our Support Team here so that we can take a look at your specific flows and provide you with the exact filters to add to each flow and also make sure that the dynamic content in each flow is set up properly.

Mike-H

Problem Solver II

Hi Dave,

Absolutely not. Stick to one platform for your marketing campaigns and automations/flows.

I’d let Shopify do it’s thing with transactional emails...no briner there. But for marketing emails or automations (flows), I’d stick to Klaviyo only. You’re going to annoy and confuse your customers if you have this sent from multiple platforms.

Hope that’s helpful.

E-Commerce Operations & Automation Consultant

MANSIR2094

Expert Problem Solver IV

Hello @DaveinLA

It's best to have only one active cart abandonment workflow to avoid duplication and conflicting triggers. Review each workflow's purpose, settings, and triggers to determine the most relevant one. Ensure the active workflow is connected to the correct data source and configured to display cart data properly. For multiple emails, adjust frequency and filters to prevent overlaps. If this feels complex, feel free to reach out for hands-on support.

Mansir Digital Portfolio

In the Inbox

2025 Champion

Hi @DaveinLA

Thank you for posting your question in the community. I wanted to chime in and while I agree with @Mike-H and @MANSIR2094 to keep things simple, make sure you are not duplicating sends, and send content that is valuable (personalized with cart items), each of the tools do offer some advantages and may help boost overall revenue.

Now, I assume Klaviyo is sending all of the emails, but you are getting data from Shopify, Elevar, and Black Crow to trigger these emails.

I have not directly used Black Crow, but I believe it is similar to Elevar, in that its technology helps improve customer identification via server-side tracking and can track users longer than the Klaviyo pixel. Elevar and Black Crow might be a little duplicative in their technologies so you would want to check what each one offers. You also have the new Extended ID that Klaviyo/Shopify just released, but again, there are some technical aspects of Elevar/Black Crow that might be advantageous that Extended ID does not support (yet).

All of this said, it sounds like the three different cart abandon flows have not been properly configured to avoid duplication for individuals and possibly the emails haven’t been built correctly to show the personalized content.

But, if you are relatively new to the email program, Klaviyo, or these other tools, I agree it would be best to get comfortable with the native Shopify integration and triggers, but I would encourage you to take the time to look at the other tools (and their flows) because I have seen Elevar/Black Crow, when configured properly, boost monthly revenues 2-3x for flows like cart abandon. So if you disable them, you might inadvertantly be cutting your potential revenues.

I hope this helps!

@In the Inbox

Bryan Richey // Klaviyo Champion & Email Strategist at In the Inbox // https://intheinbox.co/

emma.owensAnswer

Community Manager

Hi @DaveinLA ! @In the Inbox ‘s answer is absolutely right - in theory, it is okay to have three different flows set to live BUT we strongly suggest adding flow filters to prevent profiles from entering more than one of these flows at the same time (and receiving duplicate emails).

To do this, I would suggest adding the following filters to your ‘Checkout Started’ Flow, so that if a profile also triggers either of the other Checkout Started events, they would not enter this flow:

You can then add the same filters to the other flows, and replace the metric with the two additional triggers.

If you do decide to keep all three flows, I would definitely suggest reaching out to our Support Team here so that we can take a look at your specific flows and provide you with the exact filters to add to each flow and also make sure that the dynamic content in each flow is set up properly.

D

DaveinLAAuthor

Problem Solver I

@emma.owens @In the Inbox @MANSIR2094 @Mike-H Thanks so much to all of you for getting back to me with such great details. I took over this project from another developer and sometimes trying to understand someone else’s code, custom processes, etc. can be challenging.

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