i! Great question suppressing “Never Subscribed” profiles who haven’t engaged in the last 180 days is actually a smart move, especially if you're trying to reduce your active profile count and improve your deliverability. These profiles aren’t contributing to engagement metrics, and keeping them can inflate your costs and hurt email performance.

Just make sure:

• You exclude recent purchasers even if they didn’t subscribe they could be nurtured through transactional or value-based emails.

• Consider creating a re-engagement flow before suppressing, just to give them one last chance.

If you’d like help optimizing your Klaviyo account, setting up flows, or segmentation strategies feel free to reach out!

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Happy to help anytime.

Hi ​@jen.paul,

I agree with the above suggestion, but also wanted to offer one piece of advice. If you’re looking to suppress Never Subscribed profiles that haven’t interacted with you in the last 180 days, you’ll also want to add this condition to your segment:

“AND

Properties about someone > Created is at least 180 days ago.”

Doing this makes sure that everybody in your segment is 180 days old. You generally wouldn’t want to suppress a very new profile that just hasn’t had the chance to interact with you yet!