Never Subscribed Profiles

Question

We have a large number of “Never Subscribed” profiles in our account, meaning they likely provided their email by creating an account on our website or making a purchase without opting in to email marketing. I am trying to lower our number of active profiles for budgeting purposes. Is there any harm to suppressing these profiles?

Currently I am considering suppressing profiles who are “Never Subscribed” and have not been active on the site or placed any orders in the last 180 days. I just wanted to see if there were any reasons why this would be a poor idea or if there are other things I should consider.

Thanks!

Danielwinner001 · Accepted Answer

i! Great questionsuppressing “Never Subscribed” profiles who haven’t engaged in the last 180 days is actually a smart move, especially if you're trying to reduce your active profile count and improve your deliverability. These profiles aren’t contributing to engagement metrics, and keeping them can inflate your costs and hurt email performance.Just make sure:You exclude recent purchasers even if they didn’t subscribethey could be nurtured through transactional or value-based emails.Consider creating a re-engagement flow before suppressing, just to give them one last chance.If you’d like help optimizing your Klaviyo account, setting up flows, or segmentation strategiesfeel free to reach out!📩 Fiverr: https://www.fiverr.com/s/WEX3yr5📧 Email: danielwinner422@gmail.com📱 WhatsApp: +2348103884868Happy to help anytime.

Byrne C · Answer

Hi ​@jen.paul,I agree with the above suggestion, but also wanted to offer one piece of advice. If you’re looking to suppress Never Subscribed profiles that haven’t interacted with you in the last 180 days, you’ll also want to add this condition to your segment:“ANDProperties about someone > Created is at least 180 days ago.”Doing this makes sure that everybody in your segment is 180 days old. You generally wouldn’t want to suppress a very new profile that just hasn’t had the chance to interact with you yet!

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