Hello!
We are testing direct mail as a way to retarget past purchasers who never signed up for SMS marketing. The CTA will be to sign-up for SMS marketing and claim a discount code, however, we’re debating whether to use 1. QR code for opt-ins or 2. text a keyword. Has anyone run a test to see what drives more opt-ins?
Thanks!
Hi there - thanks for your question in the community. This is can case by case based on your audience but, here is what I have seen.
In most cases, QR codes have been my best bet. No typing required, just scan and tap. If you’re targeting a younger, tech-savvy audience QR codes will win since they prefer a seamless process. If you are targeting an older demographic SMS keywords are a safer bet. If possible, use both in combination. This gives users both options so they can choose their preferred method.
Hey there, thanks for the comment. I’m with Zac on this one. Both methods may be familiar to people in 2025, but I interact with QR codes more and more each year, especially as they’re built into most phone’s camera natively now. I’m not sure I’ve ever sent a response to a number, let alone a NON short code number (toll free for example). You could run a test with two creatives, or like mentioned, just include both options.
Thank you
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