When it comes to personalising an email in terms of a custom profile property, like a customer pain point, would you just use a conditional split within a flow and send separate emails? Or would you send one email where you use an if/else conditional to show them relevant content based on the pain point?
Welcome to the community
Great question! My preference is to see if I can tailor the journey with a split first. I do use conditional display logic too but I find too much in an email makes it harder to manage and test. I tend to reserve conditional display logic for blocks (and as universal content) eg call-outs for content related to a product, free delivery qualifiers, discounts not redeemed etc
I’d be interested in what others think too!
Hope that helps
Andy
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