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How can I be utilizing Klaviyo better?

  • January 27, 2026
  • 3 replies
  • 17 views

Jess Cross O
Contributor I
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Hey all! We’ve been using klaviyo for a couple years and I know we are only using it at a very small level. I’d love to know if there is anyone who does a Klaviyo deep dive or even like a demo video to see all the things, new and old, that Klaviyo can do so I can start incorporating more of it into our business. We currently utilize some flows, campaigns regularly and reviews but I’m sure there are lots of awesome options that I’m missing. Any ideas are appreciated! 

3 replies

GabbyEsposito
Community Manager
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  • Community Manager
  • January 27, 2026

@Jess Cross O I highly recommend checking out the Klaviyo Youtube or literally just searching “Klaviyo” in the Youtube search and you will find so many great creators with videos that might help unlock some new inspiration! I am a visual learner so Youtube is my bff. I also recommend checking out ​@Jessica eCommerce Badassery ‘s podcast and page because she does a great job explaining new features (what is free and worth or not worth paying more for, depending on your needs). 

Is there anything specific you are looking to do or to help improve? There are so many features and tools so it might be easier to work back from problem to potential solution to try out and explore. 


Jess Cross O
Contributor I
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  • Author
  • Contributor I
  • January 27, 2026

Thank you so much! This is awesome! Nothing really specific - we have a digital marketing background so I know all the things we “should” be doing ha ha there is just a lot of things that I’m sure klaviyo does or could do for me and I don’t even know about. I feel like we’re under utilizing it for sure. I will absolutely check out these resources! Thank you!!


GabbyEsposito
Community Manager
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  • Community Manager
  • January 28, 2026

@Jess Cross O I will pin your questions so we get some others to weigh in as well :)