I run a small ecommerce store and for years email was the part of my marketing I found hardest to be consistent with.
Not the sending part. Not the segmentation. The actual writing.
I knew what I wanted to say, but sitting down and turning that into an email that didn't sound flat or generic? That's where I consistently got stuck.
About two years ago I started experimenting with AI to help with the writing side and honestly, for a long time it made things worse not better. The output was bland, generic, and sounded nothing like me.
Then I figured out that the way you prompt it makes all the difference. Once I started applying proper copywriting technique to how I briefed the AI rather than just asking it to "write me an email", the output completely changed. Now it's the part of my marketing I'm most consistent with.
I'm curious whether others here are still in the place I used to be.
For those of you writing your own email campaigns, what's the part you find hardest right now? Is it knowing what to write about, getting the tone right, writing subject lines that actually get opened, or something else entirely?
Would love to hear what the real sticking points are for people doing this themselves.
