Why are my segmentations for location not showing all profiles within the segment?

Question

I just started using Klaviyo, and all of the profiles were imported from Wix. The segmentation that I created is below:

As you can see I am trying to only segment people that are international members or prospects. Within the segment profiles there are only 238 profiles which isn't accurate. There are hundreds of profiles that would be international profiles not showing up. How am I able to get all the related profiles within this segmentation? Can there be other reasons to why profiles are not showing up?

Below is a segmentation made to segment only members/prospects within London and/or the United Kingdom.

The number of total profiles is 3357, and then from both of the segmentations, combining that equals 445 profiles. Meaning that there is 2912 that are not showing up. I would appreciate any help on this issue.

Additional Question:

Is there any way to add a birthday and address field to the profiles and/or when creating a sign-up form?

Byrne C · Accepted Answer

Hi ​@The LSM Club,Welcome to the community! The goal of this segment is to capture every profile that has neither United Kingdom as their country, nor London as their city, right? If so, you’ll want this to be the definition. Pay close attention to the ANDs and the OR connectors. Those are important when ensuring your segment is set up correctly:City does not equal LondonORCity is not setANDCountry does not equal United KingdomORCountry is not set.The issue here is that your currentsegment isn’t factoring in people that have no country/city on their profile. It’s only including those that do, but don’t have London/United Kingdom as those values. That’s why we need the “is not set” condition. Adding that will include those profiles that don’t even have that property at all.Let me know if this makes sense! Happy to explain further, if needed.

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