I am fairly new to Klaviyo and was hoping to get some help with Klaviyo data that is captured in the tables. Is there a way to capture the click-to-action (CTA) data in one of the tables as a column? The idea is to track how many users clicked on the links/URLs in an email campaign. Also, is there a table that contains the actual email text (I know that it is stored within a bunch of HTML tags) to determine how many characters/words an email is?
If these data elements don’t already exist, is it possible to access those through an API?
Best answer by david.to
Building off of @k.mcevoy, you can certainly utilize Klaviyo’s Metric API to export click data to your own external database. You can learn more about exporting metrics from Klaviyo for use externally from the following documents we offer:
@jenny13857, to elaborate further on this discussion, the screenshot provided by Gautham illustrates a report of the Clicked Email metric within their Klaviyo account broken down by URL. You can use these reports in a number of ways depending on your business and marketing goals. For example, sending an email which contains a promotion with a button directing customers to the specific promotion’s page; you can see how many users have actually clicked on this specific button in your email to see how engaging your recipients and content are.
Hope this helps!