Recap: April 2025 NYC Klaviyo Meetup

Hey NYC Meetup crew,

Thank you to all who attended the April Meetup in NYC! 🎉

💭 ​@AndriyBoychuk and I hope you enjoyed this month’s workshop with our special guest speaker, Justin Silver! Here’s a summary of the topics we discussed:

1. Evolving Consumer Expectations
2. Impact of Acquisition Costs & Attribution Challenges
3. Building Loyalty Through Smarter Lifecycle Marketing
4. Measuring & Optimizing for LTV

📖 Here is a link to the additional resources we highlighted during the session:

How to apply brand voice guidelines to AI-generated email content
Getting started with custom objects
How to improve customer experience strategy for higher CLV
 

✏️ If you were interested in learning more about the topics that were discussed during the event, please feel free to learn more and explore the below resources:

📢 Have feedback for us? Those who attended the April Meetup can feel free to fill out the Feedback Survey we shared at the event. Or comment with your thoughts below:

1. What topics are you hoping to learn more about?
2. What was your favorite takeaway from the Meetup that you can share with the rest of the group?
3. Any suggestions for future Meetups?

Couldn’t join us last month? Subscribe to this group for an announcement on the date & location of our next event.

Looking forward to seeing you at the next Meetup! 

-- Ashley Ismailovski