This month, we're excited to spotlight β
What Nanette is known for ππ
Nanette is the founder and "Pleasure Curator" of Taboodoir, an artisan bath and body skincare brand built around indulgent self-care with a cheeky, sensual twist.
She and her husband started the business together in 2021, but just before their official launch, he unexpectedly passed away. Since then, Nanette has continued building the business on her own, managing everything from product formulation and branding to WooCommerce, email and SMS marketing, customer experience, and the inevitable late-night troubleshooting sessions that come with running a business solo.
She credits Klaviyo with helping her create personalized customer experiences through storytelling, segmentation, automation, and SMS, all while making it possible to feel like she has an entire marketing team behind her.
Community spotlight ππ€
Nanette is always eager to learn and isn't afraid to dive into the details. Whether she's working through WooCommerce integrations, flows, forms, consent management, or segmentation, she's an active participant who values practical, real-world advice and generously shares what she learns along the way.
She describes the Klaviyo Community as "just as valuable as the platform itself," appreciating the willingness of members to share best practices, examples, and thoughtful solutions that help fellow businesses succeed.
Advice for others π‘π¬
Nanette's advice for anyone managing Klaviyo (and WooCommerce) on their own:
Start simple, test everything, and document what you changeβfuture you will thank present you.
She also recommends regularly placing test orders, verifying consent settings, checking customer profiles, and revisiting your setup after plugin or site updates. Every unexpected bug is an opportunity to learn something that will save time down the road.
What's next? π
Nanette is currently exploring ways to make the customer journey feel even more personalized and luxurious through smarter segmentation, stronger post-purchase experiences, and richer email and SMS storytelling.
She's especially excited to learn more about:
- RCS messaging as a richer, more visual evolution of SMS.
- AI tools like Claude to streamline workflows and help her work smarter as a one-woman team.
Fun facts about Nanette ππΆ
- Originally from the Mississippi Gulf Coast, Nanette has called Louisville, Kentucky home for the past 25 years.
- She's a proud mom to two teenagers, and two Cavalier King Charles Spaniels, who all keep life entertaining.
- When she's not running Taboodoir, you'll find her tackling DIY home projects or experimenting with skincare formulations in a workspace she describes as "part lab, part boudoir, part chaos gremlin."
We're so grateful to have Nanette as part of the Klaviyo Community. Her resilience, curiosity, and willingness to share what she's learned make her an invaluable resource for fellow founders and marketers alike. Let's show her some appreciation below!