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Contributor I
February 8, 2023

Here are some steps you can take to protect yourself from email deliverability issues:

  1. Adhere to email best practices: Avoid using spam trigger words, sending emails to inactive subscribers, and sending emails too frequently.

  2. Keep your email list clean: Regularly clean your email list by removing bounced and unsubscribed emails to ensure that your messages are being delivered to active and engaged subscribers. 

  3. Verify your email sending domain: Verify your domain to establish a good sending reputation and improve the chances that your emails will land in the inbox.

David To
Klaviyo Employee
Klaviyo Employee
February 9, 2023

Hey @JasperCole,

Thanks for sharing those tips for a better email deliverability experience! Frequent list cleaning will certainly keep those scary unengaged contacts from receiving your emails.

David